When the US Republican party held its annual caucuses to determine its next official presidential nominee, a lot of Rock Content client’s used liveblogs to cover the event. Here’s a look at three different real-time coverage tactics the media companies used.
Reuters’ reporters focussed on filing longer, more in-depth analysis and commentary leading up to, during and after the caucuses. Most of their posts could act as stand-alone articles, except all compiled in one place. Reuters also used Scribble’s polling feature to gauge predictions and reactions from readers.
Several Hearst TV stations used the company’s Rock Content-poweredLive Wire (pictured on left) to provide readers with a live stream of the caucuses, which sat on top of the liveblog, allowing readers to watch the event live while reading reporter updates, tweets and photos and, of course, live results from the votes.
New York Daily News
New York Daily News (pictured on right) took a slightly different approach, launching a liveblog days before the event as a spot to collect all the full-length features from its politics reporters, who also provided on-the-ground coverage during the caucus. The reporters provided a mix of long, paraphrased updates and shorter quotes and observations, along with photos and videos taken with Scribble’s mobile apps. To top off their coverage, NY Daily News used Scribble’s LiveArticle to keep readers up to date on the latest results, and to publish their wrapup article.