You probably already know what a buyer persona is (and if you don’t, I recommend reading this post) and its importance within a marketing strategy. However, you might still feel uncertain about defining your brand’s persona(s).
Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you how to use AI to make your personas more precise using the AI Persona Builder.
This is a tool that leverages artificial intelligence to create personas in minutes. You can find it within WriterAccess, our freelancers’ content marketplace.
Now, don’t expect me to be overly promotional here. The aim of this article is to share, as a marketing and SEO professional, my personal experience with the tool, the benefits it brings to my daily routine, and to explore various scenarios for its use in digital marketing.
Join me on this journey.
What is the AI Persona Builder?
The main function of the AI Persona Builder, as the name suggests, is to create or enhance buyer personas using artificial intelligence.
And it does so comprehensively within minutes, customized for your content, based on real data.
With the tool, you can:
- Analyze Data: Collect and analyze data provided by clients to identify patterns and behavior trends.
- Create Customized Personas: Utilize AI algorithms to craft more precise and detailed buyer personas, taking into account various variables such as the company’s website, business model, company size, etc.
- Advanced Segmentation: Aid in segmenting your target audience into smaller, more specific groups based on the created personas, enabling more targeted marketing campaigns.
- Content Personalization: By combining the AI Persona Builder with the AI Content Wizard, you can generate personalized content that resonates with the identified personas, thereby increasing the relevance of your marketing messages.
- Campaign Optimization: Assist in optimizing marketing campaigns by offering insights into motivations, goals, challenges, and social networks, allowing you to fine-tune your digital marketing strategies.
- Continuous Feedback: Enable ongoing persona improvement as new data is collected and analyzed.
- Organize and Categorize Personas: The AI Persona Builder can centralize all your personas in one place, enhancing holistic visualization, categorization, and data storage.
As mentioned earlier, to access it, you need to log in to WriterAccess. Fortunately, you can try the platform for free for 14 days here.
What doesn’t the AI Persona Builder do? Unfortunately, the tool doesn’t gather the data needed to enrich your inputs, particularly regarding the persona’s pain points.
Remember that artificial intelligence offers several advantages and can be even more effective if you enhance the data foundation provided to the persona generator AI.
Finally, after exploring all the tool’s features, I’m sure you’ve already recognized its benefits.
However, I’d like to highlight some advantages that the AI Persona Builder has brought to my personal routine as a marketing professional. Follow me.
7 Advantages of Generating Personas with Artificial Intelligence
Generating personas using artificial intelligence offers several advantages for companies and marketing professionals.
According to the HubSpot State of AI report, 84% of SEO professionals report that AI and automation have impacted their strategy for 2023.
Let’s explore how it can impact your strategy:
1. Enhanced Accuracy
AI can analyze vast amounts of data and identify complex patterns that may go unnoticed by humans. This results in more precise and detailed personas.
With more accurate personas, you can target your audience more effectively, creating more focused marketing campaigns.
2. Time Savings
HubSpot reports that 37% of marketers use artificial intelligence to automate time-consuming SEO tasks.
The automation provided by AI speeds up the persona creation process, saving time that would typically be spent on manual research.
You no longer need to complete a massive questionnaire with numerous open-ended questions, as you did with the Ultimate Buyer Persona Generator, for example.
Now, there are just a few open-ended responses and a few more objective inputs.
Moreover, you don’t need to struggle when you’ve run out of creativity because the tool provides the name, age, job title, and the rest of the description.
This advantage leads us to the third point…
3. Scalability
Saving time translates to greater efficiency, a fundamental characteristic in scalability processes. This becomes even more significant when we consider advertising agencies or consulting firms that engage in persona creation daily while managing extensive client portfolios.
The automation provided by AI makes it possible to create and maintain personas for extensive datasets or diverse audiences.
Read also: How InfoStream Agency Produces High-Quality Content for Clients in Various Fields
4. Increased Personalization
A noteworthy statistic is that, according to the same report, 84% of marketing professionals claim that AI is highly effective in aligning web content with search intent.
In other words, artificial intelligence can provide insights for crafting more personalized marketing messages and tailoring products and services to the specific characteristics and preferences of personas.
Do you see the importance of this feature in campaign optimization?
5. Continuous Learning
AI can learn from historical and real-time data, constantly improving the accuracy of personas and marketing strategies.
6. Data-Driven Decision Making
With more precise data and advanced analytics, marketing decisions are based on solid information rather than assumptions.
7. Competitiveness
Companies that use AI to create personas can gain a competitive advantage, as they are better positioned to meet the ever-evolving needs of their customers.
In conclusion, remember that AI is a powerful tool, but it’s still essential to combine its use with human insights and market knowledge. AI can help inform decisions, but human understanding and creativity continue to play crucial roles in effective marketing.
How to Use Rock Content’s AI Persona Builder?
The tool is quite intuitive, but in case you encounter any difficulties, this step-by-step guide can help you navigate Rock Content’s AI Persona Builder:
Step #1: Log in to WriterAccess, the content platform from Rock Content (if you don’t have an account yet, you can click here to activate your 14-day free trial).
Read also: How to Start Your Content Journey with the 14-Day Free Trial on WriterAccess
Step #2: On the tool’s Dashboard, look for “AI” (currently labeled as “beta”) in the left-hand side menu and click on the “AI Persona Builder” option.
You’ll enter the view of all your personas. On this screen, you’ll see a list displaying the name and a brief description of each persona, giving you a holistic view of your audience.
Use this board to easily identify the persona you want to work on, whether you need to update any profiles, or to determine if you need to add or remove personas.
Step #3: Click on the blue “New persona” button.
Step #4: Fill out the form with as many details as possible. Remember that the better the inputs you provide to artificial intelligence, the better the output (result) will be.
Step #5: Submit your inputs by clicking the blue “Build my persona” button.
Step #6: Wait a moment while artificial intelligence works its magic.
Step #7: Add the title of your persona. Typically, you include the persona’s name and identifying tags that relate to specific characteristics, such as the industry or content cluster, for example.
Step #8: Evaluate the result and make necessary edits before saving your persona’s profile. This step is where the use of data and prior research becomes important, as artificial intelligence cannot do this for you.
For example, in the demographic information, it’s essential to evaluate the demographic data from your digital tools, such as social media and Google Analytics.
Alternatively, when listing challenges and motivations, you may have identified additional information through interviews and research with your target audience that can enrich the buyer persona’s profile.
The AI Persona Builder greatly simplifies the process of persona creation (and if you don’t have previous data, it can be an excellent starting point since it pulls real data from your business). However, you can always supplement it with other data to make your persona even more effective.
And there you have it! Your new persona has joined the others on the overall board of your audience.
You can view the full description of each persona by clicking on the pencil icon in the “EDIT” column of this AI Persona Builder board. You can also edit or discard using the same pencil icon.
Explore the Opportunities of Artificial Intelligence
Rock Content’s AI Persona Builder is a powerful tool that offers several advantages for marketing professionals in the creation and enhancement of their buyer personas.
And, with our content platform, it’s also possible to integrate its use with our other artificial intelligence tools. Below, I’ve listed some of them:
- AI Content Wizard: This tool takes into account your competitors, the keywords you target, and your audience to bring new content opportunities that you haven’t explored yet (along with a brief for each article suggestion, ready to be used).
- AI Content Idea Generator: This tool will generate exceptional ideas for your next content based on your domain or previous orders if you’re a WriterAccess customer.
- AI Sentiment Score: Enter a sample text with the tone and style you need, and our algorithm will analyze the text, predict the sociodemographic profile of your author, and match you with writers who write similar content on our platform.
- [BETA] AI Backlink Matcher: Your right hand in Link Building strategies. Obtain links from reliable sources related to your industry with this tool.
Artificial Intelligence for Persona Generation
Finally, in this article, we’ve highlighted some of the key advantages of the AI Content Wizard:
- Enhanced Accuracy
- Time Savings
- Scalability
- Increased Personalization
- Continuous Learning
- Informed Decision Making
- Competitiveness
However, it’s important to emphasize that AI is a powerful tool, but it still requires a combination of human insights and market knowledge.
That’s why you can rely on our marketplace of over 20,000 freelancers and let creativity and human understanding continue to play crucial roles in effective marketing.
Take a free 14-day trial to see if it makes sense to incorporate it into your marketing team’s routine.
To use Rock Content’s AI Persona Builder, you can follow the step-by-step provided in the article, ensuring you provide high-quality inputs for more accurate results.
In summary, artificial intelligence is revolutionizing digital marketing, making it more efficient, personalized, and data-driven.
The AI Persona Builder is a tool that exemplifies how AI can be used to create more precise personas and drive the success of marketing strategies.
By leveraging these opportunities in artificial intelligence, companies can stay competitive and aligned with the ever-evolving market demands.
