Bárbara Greggio

Black Friday: Customer Experience Should Be The Focus Of Your Social Strategy

According to a recent study conducted by Emplifi, the primary goal of social commerce strategies in the B2C market is re(...)

Bárbara Greggio

Jun 17, 23 | 5 min read

People Are Concerned About How Companies Are Using Their Data, Adobe Study Shows

Every year, there is a competition between bars in some cities in Brazil, my native country, in which the bar with the p(...)

Bárbara Greggio

May 3, 22 | 5 min read

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformat(...)

Bárbara Greggio

Feb 9, 22 | 5 min read