5 Key Steps for Efficient Marketing Project Management
Once upon a time, the madmen of marketing would sit in smoke-filled rooms with whiskey tumblers in their hands and brainstorm about the next ad campaign. Today’s marketing effort is more complex. It requires forethought, metric analysis, task management, operational planning, competitive research, and keyword development. Modern marketers also deal with a larger landscape that […]
Healthcare Marketing in 2024: The Guide to Ethical Advertising
Medical brands must navigate a mountain of ethical issues when creating marketing strategies. Healthcare marketing involves delivering healthcare information across different channels, such as social media, SEO, paid ads, and websites. The goal is to promote certain medical services, focusing on outreach and patient education. Healthcare marketers walk a fine line, though. The information they […]