Rock Content Writer

What is Hero Content?

It’s a bird, it’s a plane, it’s a… video ad that made a major impact. If you hear the word “hero,” it might (...)

Rock Content Writer

Dec 17, 18 | 4 min read

4 Tips for Using Emotion to Write Copy that Resonates

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everyth(...)

Rock Content Writer

Dec 13, 18 | 4 min read

“Key & Peele”: Sketch Comedy With Social Commentary

Even if you’ve never seen the Comedy Central show “Key & Peele,” you may know one of the show’s recurring ch(...)

Rock Content Writer

Dec 12, 18 | 4 min read

How to Avoid Working in Silos that are Bad for Your Content Strategy

It’s not in an organization’s best interest for a content team to work independently from other marketing functions,(...)

Rock Content Writer

Dec 12, 18 | 5 min read

What Is Metadata?

When you publish pages on your website, search engine bots will comb your content and determine its purpose. You want yo(...)

Rock Content Writer

Dec 11, 18 | 3 min read

Why Audience is Important in Writing

Content that resonates with your audience and results in sharing and other interactions is the ultimate indica(...)

Rock Content Writer

Dec 3, 18 | 3 min read

All Your Clicks Are Belong to Us: The Do’s and Don’ts of Marketing with Memes

As the title would surmise, this post is all about memes. (AND AMPHIBIANS!) As WriterAccess’ resident meme mistress an(...)

Rock Content Writer

Nov 16, 18 | 4 min read

When Should You Give a Byline to a Content Writer?

So many different factors go into finding the ideal content writers for your team. But once you’ve chosen which writer(...)

Rock Content Writer

Nov 8, 18 | 4 min read

Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtua(...)

Rock Content Writer

Nov 7, 18 | 4 min read