Rock Content Writer

What is TrendHub? Getting to Know the New Rock Content Predictive Intelligence Solution

At this year’s Content Marketing World we announced TrendHub—a Rock Content solution that provides sales and marketi(...)

Rock Content Writer

Sep 25, 18 | 3 min read

Showdown: Comedy vs. Credibility! Can You Build Consumer Trust Using Humor?

Fighting from out of the red corner, spouting statistics, wielding a calculator, with millions of citations and cou(...)

Rock Content Writer

Sep 19, 18 | 3 min read

What Does an Urchin Have to Do with Measuring Your Content’s Impact?

In the context of digital marketing, the term “urchin” does not refer to spiky sea creatures, nor to the ragged(...)

Rock Content Writer

Sep 13, 18 | 3 min read

What is Content that Performs?

We attended Content Marketing World for the first time this year as The ScribbleLive Content Cloud, demoing content that(...)

Rock Content Writer

Sep 11, 18 | 3 min read

The Connection Between Humor and Memory Recall

Have you ever remembered an advertisement or commercial from your past that still makes you smile or laugh out loud? If (...)

Rock Content Writer

Sep 10, 18 | 3 min read

Schadenfreude: Using Dark Comedy to Make a Point

“If at first you don’t succeed, then skydiving definitely isn’t for you.” —Steven Wright Comedian Steven Wrigh(...)

Rock Content Writer

Sep 6, 18 | 5 min read

Using Satire and Parody to Make Your Content Humorous

People like to laugh and don’t usually require much of an effort to have them at least smiling, as science has proven (...)

Rock Content Writer

Aug 30, 18 | 5 min read

Bueller, Bueller…When to use Deadpan Humor in Content Marketing to Delight Readers

“We’re offering this laser-guided 3D-printed titanium biodegradable fully-automated ice cream scoop for a limited ti(...)

Rock Content Writer

Aug 29, 18 | 5 min read

Using Irony to Make Your Marketing Content Humorous

Isn’t it ironic, don’t you think.It’s like rain on your wedding day.It’s a free ride when you’ve already paid.(...)

Rock Content Writer

Aug 24, 18 | 4 min read