From the outside looking in, customers only see the great products, useful services, and cohesive brand identities that make their favorite brands irresistible. They don’t realize that all of that is the result of clever content creation and marketing.
Great, well-optimized content is how most new customers find new brands to love. The right content creation services can help take the guesswork out of how to put together a winning strategy. Here’s what you need to know.
What Are Content Creation Services?
Digital content creation services are what they sound like. They are services offered by third parties like agencies, platforms, or individual freelancers to assist businesses and brands like yours in their marketing efforts by creating content that you can use to post on your website as you see fit.
Content creation services can help you in many ways, but the most common options handle tasks like planning, writing, and even publishing your content for you. Most service providers offer content like blog writing, email, social media, and white papers. But some may also handle videos, graphics, or even SEO optimization for their clients.
Why Is Content Creation Important?
Consistent, well-planned content creation is central to any good digital marketing campaign. It’s what makes it possible for customers to find your business among millions of others. Once the audience finds you, your content’s quality and persuasiveness will ultimately convince people to buy your products.
Here are some more key reasons why content creation is so important.
Great content builds trust
High-quality content attracts customers to your site by being helpful, answering questions, and presenting readers with solutions to their problems. The more you help people, the more they’ll trust you, and the greater the chances they’ll become paying customers one day.
Quality content earns you higher SERP rankings
More than 25 percent of search engine users click on the first SERP result when Googling for information. Score any lower than that first position, and CTRs fall to 15 percent for the second position and 11 percent for the third.
Most searchers don’t even bother checking the second page of a search result, so you want to get as close to that top position as possible. Well-crafted, properly optimized content is the only thing that will get you there.
Expert content positions you as an expert, too
A reputation as an industry expert isn’t something that happens to a content creator. It results from consistently producing exceptional quality content that genuinely adds something to the industry narrative.
Although it’s fine for a marketer with a working knowledge of SEO and some writing skill to craft some of their content themselves, it’s not a task you’ll be able to handle alone. To succeed, you’ll also need to build a team of expert freelance content writers.
Top content creation services like Upwork, WriterAccess, and others can help forward-thinking business owners reach their goals without blowing their budgets to smithereens.
How to Get Started with Content Creation Services
Once you start looking into content creation services as a possibility for your brand, you’ll find you have many options to choose from. Here’s how to make sense of your options.
Define your goals
Before you can develop a content marketing action plan, you need to know what you’re shooting for in the first place. So, sit down with your team. Define your long-term and short-term goals for your website, business, and content creation strategy.
Choose a platform
Not all freelance marketplaces and content creation platforms are equal. Choose one that holds its freelance talent to high standards and takes care of its content creators and buyers (like WriterAccess). It’s the best way to connect with talented freelancers who are great at what they do and love their jobs.
Choose the right freelancers
All freelancers understand what it takes to run a business. Most handle everything, including marketing, freelance taxes, and more. But they all differ regarding expertise, work style, personality, etc.
To choose the right freelancer who will understand your business, you can choose a platform like WriterAccess, which uses powerful algorithms to help business owners find and connect with their ideal freelancers.
What Are Some Examples of Content Creation?
So, what are the kinds of content you will need for your website? Here are some key examples.
Blogs are incredibly effective ways to keep your website perpetually filled with quality, timely content that will keep your audience coming back for more. Lots of fresh, helpful content keeps you ranking high with the search engines, too.
Modern consumers want to keep in touch with the brands they love, so they will appreciate you occasionally popping into their email inbox. Newsletters are a great way to keep customers informed, entertained, and engaged.
Did you know that 28 percent of Americans regularly listen to podcasts? Podcasts are also easy to plan, produce, and publish, especially with the right content creation help in your corner.
Video marketing is hot right now, and it only gets hotter each year. Expert content creators can help you create engagement-building videos. You can get on board to let your customers see you in person via YouTube, TikTok, and more.
Graphics like graphs, infographics, and other original images add context and value to your written blog posts. They are not easy to do yourself, so having a creator on your side who does them well is essential.
Trusted by over 40,000 top companies, WriterAccess is the best place to access top-tier freelance talent that knows the ins and outs of effective content creation. Try it free for two weeks when you sign up for a WriterAccess trial today!