Most people underestimate the amount of effort required to blog as part of a content marketing strategy. It’s possible to streamline your process and make sure you’re always writing the best posts by following a few guidelines and gathering examples of what to look for.
If you’re looking to improve your B2B marketing skills and want some guidance as you implement new strategies, you’ve come to the right place. Adding a B2B marketing blog to your website might seem like an easy enough concept, but it takes having an efficient blog management system in place to have maximum control over the content you post, when it’s posted and how it fits into your current marketing strategy. As a starting point, we’re going to cover what a B2B marketing blog is and what makes them a killer tool for marketing.
What Are B2B Blogs?
Essentially, a B2B blog is a website where your business posts relevant content for your target audience. Blogs for businesses are a lot like blogs for consumers, but they’re for business people. Business-to-business blog content focuses on helping professionals and businesses solve their biggest challenges. According to 59 percent of marketers, blogs are their most effective channel for driving sales and have proven to be one of the most important marketing factors.
What Makes a Great B2B Blog?
On-page SEO is an integral part of writing a great B2B blog. A search engine optimization strategy that focuses on on-page SEO includes keywords in your blog copy and other content, including meta descriptions, HTML code, title tags and alt tags. Your website’s search ranking is directly affected by all of these things. Your blogs are more likely to get found by prospects and customers if you get better rankings and visibility.
20 B2B Marketing Blogs You Should Be Reading
So, how can you become a marketing superstar in your company, an expert in B2B marketing, and generate tons of sales-qualified marketing leads? By taking a look at our list of the best marketing blogs in the industry right now! We’re going to cover the blogs you should be reading to stay on top of your marketing. Let’s get started:
1. Unbounce
You’ll learn how to create, convert, integrate and optimize landing pages with Unbounce, the official blog run by Unbounce. Landing pages, conversion optimization, and more are covered on their blog. These best practices and tips are published by scientifically proven experts. The Unbounce blog will answer all your questions about creating landing pages that convert and deliver results.
2. Wistia
The Wistia video platform is for businesses and marketers. You can learn a lot about video marketing from their blog. It’s a good site for video marketers because it frequently posts news, tips, case studies and guides!
3. Inside AdWords
The Google AdWords official blog, Inside AdWords, provides information about the program. You will find the latest news, best practices, guides and updates about Google AdWords on their website. It won’t be very often that new posts will appear, but each time they do, you’ll learn something awesome, and you’ll probably be able to get an edge over your competitors!
4. CopyHackers
CopyHackers founder Joanna Wiebe has optimized copy since 2005 for thousands of customers. She shares her experiences on her blog, where she gives copywriting tips and client management advice.
5. Buffer
Buffer’s blog is primarily about social media management and online brand management — since it’s a social media management platform. This is a great resource for businesses of all sizes. Founders can get a better understanding of how to run a business with its straightforward work practices.
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6. Intercom
Live chat, in-app messaging, and Ahrefs’ Help Center are all powered by this customer messaging platform. There are tons of topics on its blog, too, including sales and marketing, customer service, engineering, design and product. It features posts from Intercom employees, so you’ll learn how to acquire customers and improve your live chat skills from real-life lessons.
7. Gaps
It’s easy to find inspiration on Gaps’ blog. There isn’t any standard content here; there’s more of an archival collection of success stories. In Gaps, someone explains and covers how they achieved success by doing something right. You’ll find some interesting and inspiring stuff on this blog.
8. A Better Lemonade Stand
Ecommerce dreams come true on A Better Lemonade Stand’s blog. This site has small business tips and tricks, e-commerce insights and product ideas. It might help you grow your ideal eCommerce shop if you own a similar business!
9. VistaCreate
What we love about the VistaCreate blog is that it brings together the topics of design and marketing, which is a vital part of B2B messaging. There are a lot of articles on the blog that can help entrepreneurs and small business owners excel. In the world of marketing, where design is pivotal, VistaCreate is a powerful tool, and their blog can help you navigate it.
10. MarketingSherpa
There are a lot of benefits to this blog, including great videos, social sharing links, visuals, interesting case studies and short posts with great content. B2B professionals appreciate MarketingSherpa’s research, practical case studies, demand generation, search and many more.
11. Matthew Sweezey
In his role as Chief B2B Marketing Thought Leader at Salesforce.com, Matthew has spearheaded forward-thinking direct mail campaigns and revolutionized email marketing. His most recent book, Marketing Automation for Dummies, shows him to be an avid industry speaker.
12. MarketingProfs
A great source of the latest trends and thought leadership, this blog is a must-read for modern marketers. There is a wide variety of content available on MarketingProfsUniversity and a calendar of upcoming industry events, including seminars and conferences.
13. Diggity Marketing
Matt Diggity owns Diggity Marketing, a company that specializes in SEO and link-building software, and has an extensive portfolio of affiliate marketing sites. This guy knows SEO inside and out, and it shows. In addition to his posts on SEO, Matt also posts videos with a lot of golden nuggets of knowledge to help B2B marketers generate more leads and organic traffic with their websites.
14. ClickFunnels
In one tool, ClickFunnels brings together marketing, blogging, influencer marketing, business owners, and many others to create highly effective and highly converting sales funnels. These guys know what they are talking about when it comes to funnels and how they can boost your revenue. Russel Brunson owns ClickFunnels, a company specializing in funnels that offers a lot of insight into building an effective funnel for your business.
15. Gartner
Research and knowledge from Gartner can help you keep up with the latest trends and keep up with everything going on in the world. Providing essential insights into consumer journeys and experiences through Gartner helps marketers quickly adapt any marketing approach when things keep changing.
16. Drift
B2B sales are being transformed by Drift’s conversational marketing platform. The brand represents its commitment to conversational, personal marketing. In their blogs, actual Drift employees are featured in images, the format encourages scanning with lists, and they are designed to be conversational. In addition, they provide client success stories, subject matter expertise, and podcast transcripts on their blogs in addition to providing insights into how they run the business.
17. Sales Benchmark Index
Market research is what Sales Benchmark Index does, and this information is used to develop growth strategies. It covers topics such as revenue growth, segmentation and customer success in its blog posts titled “insights.” Video interviews and written articles are included in their content, as well as podcasts of their videos.
18. Vidyard
Vidyard’s content demonstrates the value of video in marketing, making it a top video hosting platform for marketers. In addition to explaining why video integration is so essential to your marketing strategy, the blog also covers how to do so through helpful videos in their blog posts.
19. OpenView
As a venture capital firm, OpenView exclusively invests in B2B SaaS companies in the expansion stage. They provide well-researched content that is specific to businesses in that niche as a result of their hyperfocus. The company’s blog consists of original content as well as curated or syndicated blogs from other relevant thought leaders to provide readers with a comprehensive view of the topics discussed.
20. HubSpot
B2B marketers trust HubSpot as the most popular and most trusted blog. In addition to covering sales, social media, content marketing, SEO, email marketing, customer retention, marketing strategy and more, the blog also covers a wide range of marketing topics. One of the main reasons millions of marketers read this blog is that it covers every aspect of marketing with high-quality content.
B2B Marketing Blogs Will Transform Your Business for the Better
The content you read and the people you follow define your business in a lot of ways. After all, content distribution through a company blog is used by nearly 90% of B2B marketers. You’ll be inspired to make an impact in the world if you read blogs that inspire you to do your best work. You don’t need to limit yourself to these 20 marketing blogs to keep yourself engaged all year long, but they’ll prepare you for what’s to come. Following these blogs will keep you up-to-date on the latest changes in the marketing industry, and will enable you to build a successful business. The Rock Content team is always looking for ways to surface great information for our clients. Learn more about how to optimize your blog posts to generate leads for your business.
