Best of 2017: A Look Back on the Biggest Year in Interactive Content

This year has been a whirlwind. Content marketing has gone from static or interactive to how interactive is your content strategy? It’s gone from trying to decipher broad data insights to understanding exactly who our audience is and what solutions they’re looking for through their interactions with our content. So it’s only fitting that the top 16 and 17 spots of the Top 17 of 2017 focus on the biggest topics of the year.

    Here we are… the last week of 2017, and this year has been a whirlwind. Content marketing has gone from static or interactive to how interactive is your content strategy? It’s gone from trying to decipher broad data insights to understanding exactly who our audience is and what solutions they’re looking for through their interactions with our content.

    2017 was not only amazing for us, but has been an amazing one for our customers as we’ve seen their strategies evolve, their online interactive experiences grow, and their success skyrocket.

    Before we get to the top 16 and 17 spots, let’s recap the best of 2017 so far:

    1. The Back To Basics — An Introduction to Interactive Content webinar
    2. Landing Pages Aren’t Dead, They’ve Just Evolved blog post
    3. Landing Page Assessment Tool
    4. How to Take the Leap from Static to Interactive Content webinar
    5. How to Write for Interactive Content webinar
    6. The Symphony of Connected Interactive Content Marketing
    7. GE Energy Embedded Infographic example
    8. FedEx’s Drew Bailey Nominated for Content Marketer of the Year
    9. Customer Spotlight: FedEx LIVE!
    10. ion Listed as Top Marketing Tool for 2017
    11. Interactive Content Basics experience
    12. Content Marketing Innovators eBook
    13. 75 Essential Content Marketing Stats infographic
    14. Top 2017 Blog Posts
    15. Ask Audrey Series

    So it’s only fitting that the top 16 and 17 spots focus on the biggest topics of the year.

    Next-Gen Landing Pages

    First up, the Next-Gen Landing Page series. For the entire month of November, we focused on the next generation of landing pages and how interactive content can transform the landing pages of the past. We know landing pages aren’t dead, but the landing page we used to be so fond of as marketers in the past is changing rapidly.

    From case studies to blog posts to a webinar, we’ve got everything you need to know about evolving interactive landing pages.

    2017 Interactive Content Marketing Trends

    Every January, we are so excited to share what we think will be the top trends for the entire year in content marketing. This past January was no different. But what is even more fun is to take a look back on the trends and see how it all truly played out. Curious about what we predicted and if it came true? Check out the presentation and let us know what you think came to fruition in 2017.

    And that’s a wrap! If there’s anything else you think really stuck out in 2017, feel free to comment below. We’d love to hear your thoughts!

    So here’s to a happy new year and a very interactive 2018!

    Share
    Rock Content Writer Rock author vector
    Content writer at Rock Content.

    Subscribe to our blog

    Sign up to receive Rock Content blog posts

    Related Posts

    Want to receive more brilliant content like this for free?

    Sign up to receive our content by email and be a member of the Rock Content Community!

    Our site is customized for each country we operate in.

    Go to English website ->