How to Write a Creative Brief? 7 Tips to Better Guide Your Writers
Do you know how to write a creative brief? This document can help your team understand every stage of a project's develo(...)
Rock Content Writer
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Marketing
1452 Posts published
Rock Content Writer
How to Use Live Blogging In Your Content Strategy — and increase engagement!
There are a number of amazing ways to leverage the power of the live blog. Here we showcase a few brands and media outle(...)
Rod P. Curi
How to define your brand’s tone of voice
A brand tone of voice is the way companies communicate with their audience, including the choice of words, the writing s(...)
Rock Content Writer
How to create B2B and B2C Personas and Map Content to the Buyer Journey
(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, g(...)
Giuseppe Caltabiano
How to use video in email marketing?
Have you ever thought of using video in email marketing? This is a great way to increase your engagement rate and other (...)
Rock Content Writer
10 Content Marketing KPIs To Keep Track Of In 2023
Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for compe(...)
Rod P. Curi
Marketing in a time of a crisis — getting ready for the rebound
Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing stra(...)
Giuseppe Caltabiano
Effective client communication: 9 keys to make it right
Do you have an effective client communication? As successful as your company may be in acquiring and converting leads, t(...)
Rock Content Writer
Content Marketing For Technology Companies: 6 Tips To Run a Solid Strategy
Content Marketing for technology companies is a must to thrive in the digital world. Tech companies can benefit from con(...)
Rock Content Writer