Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls a(...)

Rock Content Writer

Jan 8, 19 | 4 min read

Cringe Comedy and You: How to Make Your Audience Squirm With You a la ‘The Office,’ ‘Curb Your Enthusiasm,’ ‘Peep Show,’ etc.

Cringe comedy, which is all the rage in popular culture, steadily continues to creep into brand development an(...)

Rock Content Writer

Dec 24, 18 | 4 min read

How To Map Content To Your Conversion Funnel

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term(...)

Courtney Rives

Dec 20, 18 | 8 min read

What is Hero Content?

It’s a bird, it’s a plane, it’s a… video ad that made a major impact. If you hear the word “hero,” it might (...)

Rock Content Writer

Dec 17, 18 | 4 min read

4 Tips for Using Emotion to Write Copy that Resonates

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everyth(...)

Rock Content Writer

Dec 13, 18 | 4 min read

“Key & Peele”: Sketch Comedy With Social Commentary

Even if you’ve never seen the Comedy Central show “Key & Peele,” you may know one of the show’s recurring ch(...)

Rock Content Writer

Dec 12, 18 | 4 min read

How to Avoid Working in Silos that are Bad for Your Content Strategy

It’s not in an organization’s best interest for a content team to work independently from other marketing functions,(...)

Rock Content Writer

Dec 12, 18 | 5 min read

What Is Metadata?

When you publish pages on your website, search engine bots will comb your content and determine its purpose. You want yo(...)

Rock Content Writer

Dec 11, 18 | 3 min read

Why Audience is Important in Writing

Content that resonates with your audience and results in sharing and other interactions is the ultimate indica(...)

Rock Content Writer

Dec 3, 18 | 3 min read