What Marketer’s Can Learn From Wendy’s Recent Viral Social Media Moment

As social media seems to prove time and again, going “viral” isn’t necessarily something you can plan on – it te(...)

Rock Content Writer

Jan 5, 17 | 2 min read

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of cont(...)

Rock Content Writer

Dec 21, 16 | 5 min read

How to Improve Your Content Marketing with Digital Branding

While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding(...)

Rock Content Writer

Dec 8, 16 | 3 min read

How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to m(...)

Rock Content Writer

Dec 7, 16 | 3 min read

Want a Dog? Use Content Marketing!

If you've ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal sta(...)

Rock Content Writer

Dec 5, 16 | 1 min read

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marke(...)

Rock Content Writer

Nov 22, 16 | 3 min read

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.(...)

Rock Content Writer

Nov 9, 16 | 3 min read

How to Write Medical Content That Patients Will Understand

Medicine is a complex field no matter which specialization you work in. The terminology used among collea(...)

Rock Content Writer

Nov 7, 16 | 4 min read

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we've (...)

Rock Content Writer

Oct 26, 16 | 4 min read