Why You Need Content Marketing Planning Tools

Today, you have access to digital marketing tools that will help you plan, schedule, track, collaborate, and even analyz(...)

Rock Content Writer

Oct 8, 14 | 5 min read

Why Should CEOs Care About Content Marketing?

When people watched the Budweiser Super Bowl ad of the Clydesdale running down a Chicago street to reunite with its trai(...)

Rock Content Writer

Oct 7, 14 | 7 min read

Edelman Digital on Big Data, Content Marketing Institute’s B2B Survey: Document Your Strategy

We’ve rounded up some must-reads from the worlds of content marketing, big data and advertising. This week’s offerin(...)

Rock Content Writer

Oct 6, 14 | 3 min read

Media Corporation Struggles and Successes With Content Marketing

Native advertising. Branded content. Custom content. Content Marketing. Paid Content. Whatever term you want to use to d(...)

Rock Content Writer

Oct 3, 14 | 4 min read

Mapping Your Content Marketing Plan: Interview with Michele Linn, from the Content Marketing Institute

Embarking on a new business venture without a well-structured plan would be a risky endeavor. Just as a solid business p(...)

Rock Content Writer

Oct 2, 14 | 5 min read

Content Planning Tips From TIME, Xerox and More

Content marketing is a process, but one part that doesn’t always get the attention it deserves is planning. Perhap(...)

Rock Content Writer

Sep 30, 14 | 5 min read

Growth Hacking is Not BS

There is a great deal of confusion about what growth hacking means. For many the line between it and traditional content(...)

Rock Content Writer

Sep 18, 14 | 5 min read

5 Ways to Communicate with Your Writers

The web is a wonderful place if you are a freelance writer. Where else can you go to hire a blogger, fire a content(...)

Rock Content Writer

Sep 17, 14 | 4 min read

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your compa(...)

Rock Content Writer

Sep 11, 14 | 4 min read