585 Posts published

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journ(...)

alt Rock Content Writer
Aug 24, 17 | 5 min read

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perfor(...)

alt Rock Content Writer
Aug 8, 17 | 7 min read

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer's job is coming up with fresh content ideas when it feels like you've w(...)

alt Rock Content Writer
Feb 1, 17 | 4 min read

How to build a lead generation campaign?

To have a fruitful lead generation campaign, some basic steps need to be followed. Now, if you want to go beyond that, w(...)

alt Rock Content Writer
Jan 15, 17 | 9 min read

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and functio(...)

alt Rock Content Writer
Jan 11, 17 | 4 min read

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of cont(...)

alt Rock Content Writer
Dec 21, 16 | 5 min read

Why 2016 was Exceptionally Tough for Digital News

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lo(...)

alt Rock Content Writer
Dec 14, 16 | 9 min read

How to Improve Your Content Marketing with Digital Branding

While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding(...)

alt Rock Content Writer
Dec 8, 16 | 3 min read

How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to m(...)

alt Rock Content Writer
Dec 7, 16 | 3 min read

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