585 Posts published

Want a Dog? Use Content Marketing!

If you've ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal sta(...)

alt Rock Content Writer
Dec 5, 16 | 1 min read

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marke(...)

alt Rock Content Writer
Nov 22, 16 | 3 min read

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.(...)

alt Rock Content Writer
Nov 9, 16 | 3 min read

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we've (...)

alt Rock Content Writer
Oct 26, 16 | 4 min read

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes(...)

alt Rock Content Writer
Oct 17, 16 | 9 min read

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that (...)

alt Rock Content Writer
Oct 12, 16 | 5 min read

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco's brightest marketing minds for a discussion about content strategy – and cocktails.(...)

alt Rock Content Writer
Sep 30, 16 | 2 min read

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great to(...)

alt Rock Content Writer
Sep 28, 16 | 5 min read

Rock Content Acquires Linkdex, The Enterprise SEO Platform

Rock Content is proud to acquire Linkdex, the Enterprise SEO platform that will amalgamate search engine optimization wi(...)

alt Rock Content Writer
Aug 23, 16 | 2 min read

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