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Marketing

586 Posts published

Why Should CEOs Care About Content Marketing?

When people watched the Budweiser Super Bowl ad of the Clydesdale running down a Chicago street to reunite with its trai(...)

alt Rock Content Writer
Oct 7, 14 | 7 min read

Edelman Digital on Big Data, Content Marketing Institute’s B2B Survey: Document Your Strategy

We’ve rounded up some must-reads from the worlds of content marketing, big data and advertising. This week’s offerin(...)

alt Rock Content Writer
Oct 6, 14 | 3 min read

Media Corporation Struggles and Successes With Content Marketing

Native advertising. Branded content. Custom content. Content Marketing. Paid Content. Whatever term you want to use to d(...)

alt Rock Content Writer
Oct 3, 14 | 4 min read

Content Marketing Institute: Mapping Your Content Marketing Plan

You wouldn’t sink money into a new business without some kind of plan in place to support it on a path to profitabilit(...)

alt Rock Content Writer
Oct 2, 14 | 5 min read

Content Planning Tips From TIME, Xerox and More

Content marketing is a process, but one part that doesn’t always get the attention it deserves is planning. Perhap(...)

alt Rock Content Writer
Sep 30, 14 | 5 min read

Growth Hacking is Not BS

There is a great deal of confusion about what growth hacking means. For many the line between it and traditional content(...)

alt Rock Content Writer
Sep 18, 14 | 5 min read

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your compa(...)

alt Rock Content Writer
Sep 11, 14 | 4 min read

On organizing, measuring and optimizing your content

Long have Rock Content clients had the capability to categorize their content—but how many of you are utilizing the fu(...)

alt Rock Content Writer
Aug 27, 14 | 4 min read

Content Marketing Planning Tips From Buffer, the Content Marketing Institute & More

Tackling content marketing workflows to help reach business goals might seem as challenging as the writing part itself. (...)

alt Rock Content Writer
Aug 18, 14 | 3 min read

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