How AI Will Impact Content Discovery And Ad Placements
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the(...)
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Why Your Current Social Media Tactics Aren’t Attracting Buyers
Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to (...)
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ABC: How Storytelling Can Impact Lives
When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating floo(...)
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Ghosts Don’t Need Social Data
It’s Hallowe’en, and that means we have a very special (and perhaps, slightly creepy) October blog post in store! Ke(...)
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The Content Radar: A Model To Help You Clarify The “Added Value” Of Content
If there is one core element that defines content marketing that we can all agree upon, it is the idea that it has to be(...)
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How To Capitalize On ‘How To’ Searches
Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search(...)
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Why Content Marketing Projects Need Project Managers
There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! You(...)
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That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!
Digital marketing can be done a number of different ways. Slow or fast Set or iterative Right or wrong to a degree (of c(...)
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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. H(...)
Rock Content Writer