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91 Posts published

How AI Will Impact Content Discovery And Ad Placements

As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the(...)

alt Rock Content Writer
Dec 11, 17 | 5 min read

Why Your Current Social Media Tactics Aren’t Attracting Buyers

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to (...)

alt Rock Content Writer
Nov 23, 17 | 5 min read

15 Secrets To Creating The Perfect Meta Descriptions

With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more i(...)

alt Rock Content Writer
Nov 20, 17 | 12 min read

ABC: How Storytelling Can Impact Lives

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating floo(...)

alt Rock Content Writer
Nov 16, 17 | 4 min read

Ghosts Don’t Need Social Data

It’s Hallowe’en, and that means we have a very special (and perhaps, slightly creepy) October blog post in store! Ke(...)

alt Rock Content Writer
Oct 30, 17 | 6 min read

The Content Radar: A Model To Help You Clarify The “Added Value” Of Content

If there is one core element that defines content marketing that we can all agree upon, it is the idea that it has to be(...)

alt Rock Content Writer
Oct 25, 17 | 3 min read

How To Capitalize On ‘How To’ Searches

Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search(...)

alt Rock Content Writer
Oct 23, 17 | 7 min read

Why Content Marketing Projects Need Project Managers

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! You(...)

alt Rock Content Writer
Oct 19, 17 | 4 min read

That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!

Digital marketing can be done a number of different ways. Slow or fast Set or iterative Right or wrong to a degree (of c(...)

alt Rock Content Writer
Oct 12, 17 | 3 min read

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