Content Strategy Explained (Think of It as a Plane)
Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost (...)
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How to Speed Up Your Content Publishing Efficiency on Rock Content Engage
Staying in the Zone I’m sure you’ve been there — in the zone, crafting the perfect post that you know your aud(...)
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Want a Dog? Use Content Marketing!
If you've ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal sta(...)
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Long-form Storytelling & Thought Leadership: A Content Marketing Success
Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-(...)
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How to Align Content Marketing and Demand Generation Teams
The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.(...)
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The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration
To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we've (...)
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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies
The rise and importance of content marketing has provided companies with more opportunities to tell stories online that (...)
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Short-form & Long-form: Where They Fit in Your Content Strategy
Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great to(...)
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The Line Between Data-Driven Marketing and Creative Content Marketing
Effective content marketing is about walking the line between data and creativity. Here are a few tips to help you execu(...)
Rock Content Writer