What is a Content Agency and How Can They Help Your Business

These days, building and maintaining a solid online presence is a vital component of success for any business. 

If your business isn’t getting the results you’d like online, then working with a reputable content agency may prove the key to taking your content marketing strategy to the next level.

Content marketing offers every business the opportunity to build brand awareness, credibility, and trust – but only if it’s done correctly. 

Let’s take a closer look at what exactly a content agency does and how working with one can help your business grow.

What is a content agency?

A content agency is a team of dedicated professionals that helps clients use digital content to achieve a variety of different goals. 

The expertise offered by such agencies can help you overcome the fact that there’s now no shortage of competition when it comes to engaging viewers online

In their recent 2022 insight report, the Content Marketing Institute revealed that 51% of respondents said that it had become more difficult to capture their audience’s attention over the past year alone. 

A content agency can help ensure that your digital marketing efforts are effective:

• Increase awareness of the products or services your business has to offer
• Demonstrate why customers should choose your business over your competitors
• Convert leads into customers
• Promote customer loyalty and engagement

What’s the difference between traditional and digital content agencies?

The term “content agency” generally refers to an agency that focuses on digital rather than traditional marketing. 

Traditional marketing agencies use things like billboards, TV commercials, or print advertisements to win over customers for their clients.

A digital content agency, on the other hand, might use anything from online articles and infographics to videos, eBooks, and social media posts to help you convert customers. 

Additionally, a content marketing agency usually offers services like email marketing and search engine optimization (SEO).

According to data from Demand Metric, 90% of all organizations now use content in their marketing efforts. 

Digital marketing offers businesses several unique perks over its traditional counterpart:

• Digital marketing is often much more cost-effective
• Paid online content can be targeted and delivered to customers who fit your buyer persona
• Digital content knows no geographic bounds
• Digital marketers can use analytics to gauge ROIs and perfect their strategy
• Online content offers brands the chance to actively engage with their customers

How do you choose a content agency?

Content agencies come in a wide variety of shapes and sizes. So how do you choose the one that’s right for you?

There are several things you’ll want to look for to make sure an agency’s goals align with your own:

• Focus and expertise

What part of your content strategy do you want to focus on the most? Maybe you want to focus on written content or blog posts.

After all, studies show that companies who blog get 67% more leads each month than their non-blogging competitors. 

In this instance, you may want to look into a content writing agency.

Other agencies focus on niches such as social media, videos, e-commerce, and more. If you’re looking to go all out, you might go with a full-service content agency that covers all the bases.

The usage of well-round marketing tools like the Content Cloud is also an important aspect to pay attention to.

• Credibility and reputation

Not all content agencies are created equal. Keep in mind, content quality plays a huge role in getting your site to the top of Google SERPs.

That’s why it’s vital to do your research into an agency’s past work, clients, and reviews. If an agency doesn’t make this information readily available, consider it a huge red flag.

• Solid work ethics

A good agency should be transparent about everything from its communication process to its rates. 

They should also have a zero-tolerance policy for things like plagiarism, spammy content, log-quality content, and other factors that could tank your Google rating.

• Size and budget

Creative content agencies come in a range of different sizes and it’s important to find one that fits your business’s needs.

 If you own a small chain of regional stores, then there’s no need to go straight to the biggest content agency in New York City.

There are plenty of smaller agencies where your business is likely to get far more attention for a lower rate. 

The key is to find the best content agency that offers everything you need at a price you can afford.

Top content agencies that can help your business grow

Finding the right content agency for you will require a bit of research. But we’ll point you in the direction of several top agencies to help you get started.

Here are several leading agencies and the niches they’re known for:

• Jives Media: Small but mighty content agency known for an impressive number of awards
• Titan Growth: Best for ROI-driven SEO and paid content
• Brandefy: Top video marketing agency
• KeyScouts: Best B2B inbound marketing agency for tech companies
• Fractl: Full-service agency that specializes in research-based content
• Siege Media: SEO-focused agency that can help your brand scale effectively
• Brafton: Large international creative content agency with a solid reputation for data-led content strategies
• S&G Content Marketing: Specializes in branding and customer engagement

Want to cut out the middleman?

A recent survey by Statista revealed that 81% of marketing professionals outsource the writing of their client’s content. Outsourcing writing assignments such as blog posts and articles to freelancers is incredibly common, even among the best marketing agencies.

Would you prefer to work with talented freelance writers, editors, and directly? Sign up for a free 14-day trial at WriterAccess by Rock Content.

An award-winning content platform, WriterAccess can connect you to some of the industry’s top talent at a fraction of the cost you’d pay the average content agency.