Steve Jobs once said: “Master the topic, the message, and the delivery”.
His efforts to show us the importance of mastering every process, from inception to execution of the idea, are remarkable.
When it comes to Content Marketing, this sort of wisdom is more than helpful — it’s pure value. After all, inspiring both clients and employees is crucial for any company.
So how about some Content Marketing quotes to make your messages more motivating?
Here’s what you will find in this article:
The Value of Content Marketing Quotes
Language is the most powerful human invention. With no more than a few words, we can create an entire universe in someone else’s mind.
Content Marketing does that all the time.
Still, few tools are as valuable as a good quote. After all, most of us can quickly recall a sentence spoken by a great thinker, right?
The point is that Content Marketing quotes bring motivation, inspiration and valuable knowledge all at once.
In addition, they reinforce your authority on the subject by showing your references.
The 20 Best Content Marketing Quotes
First of all, let’s take a look at the most famous marketing quotes.
Keep in mind that they can be useful in a variety of contexts, but be careful not to make them too generic.
Famous Marketing Quotes
“Either write something worth reading or do something worth writing about.”
— Benjamin Franklin
“Do what you do so well that they will want to see it again and bring their friends.”
— Walt Disney
“Marketing is really just about sharing your passion.”
— Michael Hyatt, NY Times Best Selling Author
“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.”
— The Innovator’s Toolkit, Harvard Business Essentials
“We need to stop interrupting what people are interested in and be what people are interested in.”
— Craig Davis
Now, if we’re talking about language, it’s just natural that we bring storytelling to the conversation.
Nike, for example, is simply a master at using both to create a captivating message.
So take a look at these 7 wonderful quotes that will inspire your team!
Storytelling Marketing Quotes
“Storytelling is the most powerful way to put ideas into the world today.”
— Robert McKee
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.”
— Melinda Partin
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
— Steve Jobs
“You can’t sell anything if you can’t tell anything.”
— Beth Comstock
“Sometimes reality is too complex. Stories give it form.”
— Jean Luc Godard, Director
“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.”
— Gary Halbert, Author
Another important aspect is motivation. It engages our teams to transform their Digital Marketing plan into reality.
Sometimes this involves reflecting on the role of marketing itself.
However, it may be a case of understanding the impact of our work on people’s lives.
Here are some valuable thoughts on that.
“Traditional marketing talks at people. Content Marketing talks with them.”
– Doug Kessler
“When creating content, be the best answer on the internet.”
– Andy Crestodina
“More content is not better. What’s the worst-case scenario if we slow ourselves down and do some analysis?”
– Kristina Halvorson
“It’s not the best content that wins. It’s the best promoted content that wins.”
– Andy Crestodina
“When we create something, we think, ‘Will our customers thank us for this?”
– Ann Handley
“What helps people, helps business.”
– Leo Burnett
Knowledge is Power
And language allows you to use it to add value to your marketing actions.
However, before you start publishing quotes all around, make sure you’re following a solid strategy.
Put it at the end of your weekly newsletters, for example. Mention on social media how an insight helped you overcome a challenge. Inspire people to learn — and learn from them.
You may create a unique blog post by discussing the relationship of a quote to a real-life situation. How does that knowledge apply to your team’s reality?
In the end, there’s no magic formula. Knowledge is at your company’s disposal, so put it to work for yourselves.
With these Content Marketing quotes, we hope you find as much inspiration as we do.
And remember: we’re here to help if you need an extra hand with your strategies.
You can even check the Content Marketing Maturity of your business for free!