Why Use Video in Content Marketing?

Updated: June 10, 2022

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Video content marketing has taken the industry by storm, engaging listeners while making it more personal. This strategy engages potential clients while clearly displaying how to use your product, including Instagram Reels, YouTube short-form videos (Shorts), and TikTok videos, which have recently seen a sharp rise in popularity.

Times have quickly changed since video marketing in 2020. It’s a whole new era now.

Why Use Video in Content Marketing?

There are many reasons to make video marketing a part of your content marketing strategy. Choosing which platforms to use depends on the unique marketing strategy for your organization.

By using video in content marketing, you will:

  • Engage with your targeted audience.
  • Grow your audience/clients.
  • Grow a following on social media.
  • Increase traffic.
  • Define your brand.
  • Stand out from your competition.
  • Captivate your audience.

Types of Video Marketing

There are quite a few different video marketing strategies to highlight your various video content ideas.

How-to Videos

YouTube has tutorial videos for just about everything under the sun. With video marketing, you can reach more people while easily explaining how easy and practical your product is to use. For example, food blogs have taken off using videos to show how simple it is to prepare a recipe.

How-to videos help you to bond with your audience, and it’s never been so easy before to reach so many people for so little money. The search for how-to videos is remarkable.

You can include how-to videos in articles on your site, whether you write them yourself or hire a writer to create content.

Here is an excellent example of a how-to video, which is sometimes called an explainer video.

Testimonial Videos

There are different types of testimonial videos to consider. These can include customer testimonial videos that feature a satisfied product or service user who shares their experience about a brand in a video message.

You can also make a testimonial video with a narrator talking in the background. That displays a more dramatic tone that is very effective.

Educational Videos

Educational videos are similar to how-to videos, but they cover more territory. Some examples include learning a different language, boating, or makeup tips. In educational videos, we are teaching our target audience something new.

The best way to do that is to:

  • Know your audience.
  • Set a goal.
  • Set a budget.
  • Be sure you have the necessary equipment.
  • Research relevant apps and editing sites.

Social Videos

Twitter, TikTok, YouTube, Facebook, Pinterest, and Instagram have all implemented the use of videos on their platforms. YouTube is a given, but the other platforms are relatively new to this popular trend.

Social media videos can help your business build up a following. An example of that is that with only a handful of followers on Instagram, a video can be viewed tens of thousands of times when you use popular hashtags to reach your selected audience.

You can look at the “Insights” on Instagram to see how much reach a promoted video receives. And that’s a staggering number because on Instagram, posts aren’t shareable like they are on most other sites.

And these clips are much more appealing than text-based flyers or ads.

Company Culture Videos

Company culture videos are used to help with talent acquisition so that those seeking employment can get a good look at the company and its operation. And it’s not just a look at the company per se, but it’s a peek into how employees are treated.

The videos display to the talent what the company stands for. They also shine a light on the organization’s personality to see if a potential hire feels like they would fit in.

Is the company inclusive? Is the leadership understanding of unique situations? Those are the sorts of questions you can answer to make new talent feel comfortable in your organization.

It’s extremely important to draw talent to your company. Company culture videos accomplish that for you.

How to Do Video Marketing

First, start with a budget. And remember that this venture doesn’t have to be costly. An individual can invest in a good DSLR camera or just use their cellphone video.

With all the various editing apps out there, you can use your cellphone to create excellent videos.

Be very direct with your message. You want to keep your targeted audience’s attention simply and concisely.

Go through the types of video marketing to choose what would work best for your project. Add important information for SEO purposes to make your videos more search-friendly.

Know what style you want to use to set you apart from the competition. You can invest in lights, and they don’t have to be expensive.

And inexpensive backdrops are used a lot in video content marketing. Since a lot of us are working from home due to the pandemic, we’ve discovered ways to make things work.

Using backdrops makes the most of your home office, perhaps showing different scenery in the background or using fake marble counter paper over a table, for example.

Be creative, so your brand will stand out. And have fun with it. You don’t want to come across as if you’re performing a Herculean task.

Is Video Marketing Worth the Investment?

Is it worth investing in video promotion? You bet it is.

Video marketing is inexpensive compared to shelling out a fortune for TV, radio, or newspaper ads. And even if you’re using your cellphone to tape the videos, you can churn them out pretty quickly once you learn how to use editing apps.

It is not surprising that video creation has become such a hot trend for promotional purposes. After all, they are fun and interesting, and the company is engaging its targeted audience in a unique way — a way that’s never happened before.

Also, it’s actually more than that when we mention audience engagement. Your targeted audience will feel as though they are part of your organization.

Because your audience is the focus, reaching out to them will prove to be invaluable to your company, and doing so in such a personable fashion is even better. And this strategy will drive targeted traffic to your site.

You can include how-to videos in articles on your site, whether you write them yourself or hire a writer to create content at WriterAccess. The company can manage your content for you, and they can handle volume publishing, too. Take advantage of their 14-day offer and let some professionals tackle your projects while you focus on other things.

You’ll find thousands of experts in the business at WriterAccess to focus on what you need for your projects. You can connect with a team there to discuss a strategy for your website.

While people are becoming more sophisticated with their Internet use, you’ll be right there with them. There doesn’t seem to be a downside to using video with content marketing.


Human Crafted Content

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