Content writing is a big business, and if you’re working to run a content writing agency, it can be tough to handle the demand all on your own.
You may be grappling with the question of whether it makes more sense to hire full-time staff writers to help you meet the demand of your clients, or if it’s a better idea to work with freelancers to scale content production.
Here, we’ll take a look at why working with freelancers makes sense for most content marketing agencies, and what to look for when you’re searching for the right freelancers to add to your network.
What is a content writing agency?
Web content writing isn’t easy. Blogs, articles, front-facing website copy, white papers, social media posts, and case studies all have their own nuances that can make the process of creating great content time-consuming.
A content writing agency is a business that offers writing services for any content that is meant for customers or potential customers. A content writing agency works with businesses to provide them with the digital content (or print content) they need to get the attention of their target market.
Some content agencies focus solely on providing their target market with copy (written content), while others focus on creating other types of media for businesses, such as videos or podcasts.
Working with a content agency allows businesses to free up valuable in-house resources by allowing content writers with best-practice knowledge to handle creating the copy that will draw in business from the web.
If you’re thinking about creating a content writing agency, you’re making a smart move.
While the idea of writing for a website was a niche job just two decades ago, today, openings for content writing professionals are on the same average trajectory for growth as other jobs in the United States.
This means businesses are on the hunt for people who can create effective content.
What are the most reputable content writing services?
WriterAccess
We know–we’re biased, but we’re excited to tell you how we can help your content writing agency get the highest-quality copy for your clients.
We aren’t just here to meet your content writing needs. We’re a full digital content platform that can provide you with the designers, editors, and writers you need to boost your clients’ online performance.
Plans include unlimited revisions, allowing you to get the content you need.
With affordable pricing and carefully screened talent, we’ll work with you to help you find the right freelancer for the job, whether you’re looking for a graphic design overhaul or SEO-optimized blog posts.
Click here to learn more about how we can support your content writing agency.
Word Agents
This SEO-aligned content creation hub allows you to order up to 10,000 words with a 7-day turnaround, making it easy for you to create full websites (including articles and blog posts) for your clients quickly. The site works with American writers, so you’ll know that you’re getting an English speaker when you place your order.
With Word Agents, you’ll get two rounds of revisions by your writer, allowing you to make the adjustments necessary to get the perfect piece of copy before you put it in front of your client. You’ll also get keyword optimization services through Word Agent, allowing you to get rid of the guesswork that’s often involved in figuring out the keywords most likely to draw in your target market.
Content Cucumber
Content Cucumber matches you with freelancers who understand SEO best practices, allowing you to work with content that makes your site more likely to appear in top search results for your target market.
With your Content Cucumber contract, you’ll get to choose from three different plan options, with the top tier allowing you to place orders for up to 2,000 words per week. You’ll also get to work with a single editor and writer, allowing for continuity within your content. Plans include free revisions.
3 benefits of freelancers for content writing agencies
1. Get writers who fit the niche of your clients.
When you only work with in-house writers, they’ll often be expected to become experts on certain types of businesses within a short time frame in order to meet the needs of your clients. When you work with freelancers, you’ll have a large pool of writers to draw from, allowing you to find writers who are already familiar with your clients’ industries. This means that your freelance writer can spend more time writing and less time researching, allowing you to get the right content at a fast pace.
2. Pay for what you need.
When you have in-house writers on your team, you’re paying them a salary no matter what your content needs. When you choose to work with freelancers, you’re only paying for the work that you need, when you need it. This means that you can decide when it makes sense to keep content writing in your budget, and when you need to cut back.
3. Get careful editing to perfect your content.
When you work with in-house writers, the editing typically falls on your shoulders, which can be tough if you don’t have experience as a writer. When you work with a freelance agency, you’ll get fully edited articles, blog posts, and web content that’s ready to publish.
Our writers can take your content writing agency to the next level
Not sure where to start? No problem! WriterAccess is the perfect platform to help you streamline your content production, combining the efficiency of AI with the creativity of human writers.
Why not give WriterAccess a try today? Sign up now and get 14 days of free access to our network of expert writers. Discover for yourself what great content can do for your business!
