Are you yearning for millions of new eyes on your products, all from a single piece of content? Achieving viral status is a dream shared by many companies, but deciphering the precise formula to transform a few hits into tens of thousands within hours can be a daunting task.
In today’s fast-paced digital landscape, where the average Internet user possesses a lightning-fast attention span, capturing their interest requires visually appealing content that speaks their language. That’s where infographics come into play.
With their engaging and eye-catching format, infographics hold the potential to captivate audiences, making them an indispensable tool for content marketers aiming to deliver impactful messages and draw in hordes of new viewers.
In this blog, you’ll learn 7 strategies to create viral infographics.
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1. Stay on Top of Data Sets
Statistics serve as the lifeblood of most infographics. To source compelling data, keep a close eye on industry news and reputable blogs, where leading studies, reports, and other publications can provide valuable insights.
Additionally, don’t overlook the wealth of data your own company products can offer. Surveys, polls, and buying trends are just a few data sets that you already have access to, and they can captivate your audience.
Your content writers can delve into researching intriguing statistics that complement each other and relate to your company as a whole, forming the foundation for the infographic creation process.
While not all infographics require statistics, like the global dining infographic mentioned above, the vast majority of viral infographics leverage eye-catching percentages or numbers to instantly captivate viewers.
2. Create Punchy Messages
In an infographic, text space is a precious commodity, demanding short, punchy, and straightforward messages. Don’t forget to include related tips or advice that align with your data sets.
For an ideal approach, connect these messages to your products and services whenever they present the fitting problem-solving solution for a particular statistic. Your goal is to make your messages just as appealing as the captivating visuals and statistics featured on the infographic, emphasizing concise communication to engage your audience effectively.
Of course, creating content that your audience finds “punchy” doesn’t come naturally to everyone. If you struggle to deliver just the right amount of punch in your message, consider having it written by an expert who will create perfectly punchy text for your infographic.
You can find such experts at WriterAccess. It has a network of experienced writers waiting to help you create multiple types of content, including infographics, that your audience will find engaging.
3. Understand Your Target Audience
Marketing shouldn’t be like throwing spaghetti at the wall to see what sticks. You are wasting time and effort if you manufacture running shoes and don’t target your advertising at those most likely to use them, like marathon runners.
Once you know your audience, you will know how to talk to them with imagery and language that will resonate. For example, young content marketing audiences are tech-savvy. If your infographic is supposed to attract them, it should be filled with emojis and punchy headlines because that is how the young audience communicates.
Seniors usually are more of an analog audience, so emojis may be less appealing. Knowing your audience allows you to craft your message in a way that will be the most meaningful for them.
4. Design Engaging and Shareable Visuals
Humans are visual creatures. One study found that vision is responsible for 80% of our learning. That’s why graphics and imagery are such a critical part of marketing.
For infographics to be effective, they need to be visually appealing. Visually engaging infographics will:
- Improve retention
- Make the information easier to understand by putting it in context
- Grab the audience’s attention
The more appealing the design, the more likely someone will share it on social media. That increases engagement even more, leading to more clicks, a boost in website traffic, and enhanced brand awareness.
5. Promote User Engagement and Interaction
Adding interaction to your infographic makes it dynamic. Interactive infographics use animation, scrolling, clicking, panning, and zooming to make the information more engaging.
Interaction makes the viewer want to explore the infographic, not just scan it. A well-placed interaction can also draw the customer’s eye to critical details and data.
Trying to find the right kind of interaction is tricky, though. You want it to be organic and not forced. You want the interaction to be part of the storytelling, not something likely to annoy the viewer.
Ion by Rock Content can help you build personalized interactive content to engage your audience and capture their interest.
6. Show, Don’t Tell
Infographics are strange hybrids that contain both words and imagery. Using too many words defeats the purpose of it.
Instead, your goal should be to show first and then use words to add details. The infographic design should be easy to understand. You should be able to understand what the visual information is conveying without any text. Then you add the copy to create more context.
You must rethink the design if you find that most of your message is described in words. Infographics are visual tools, first and foremost.
7. Design the Flow First
A successful infographic flows from top to bottom or side to side. That flow should be both cognitive and visual. You can use design elements to create this flow. Use different fonts, images, colors, and borders to direct the eye of the viewer.
An infographic should be intuitive, too. With effective flow, readers will automatically scroll down to see the next section. There is no need for arrows or directions. The flow is organic and natural.
When you create infographics, design the flow and fill it in with imagery. Finally, add your text and data points in a way that doesn’t disrupt the viewer’s journey.
Three Best Online Infographic Creators
The design parameters of this type of visual aid need to be precise, which is why marketers often use online tools to create infographics. Here are three of the best ones available right now.
Adobe Creative Cloud Express
If you are a fan of the Adobe line of design products, this one should be second nature to you. Adobe Express helps you design various visual marketing assets with a running theme between infographics, flyers, videos, and reels.
Adobe uses AI to help you create text-to-image graphics. It also has a library of templates to set up the infographic. You can even design animations with Adobe.
You can use some essential features on this app for free. You’ll need to subscribe to use all of them, though. The cost is low. Currently, it runs $9.99 a month.
Canva Infographic Tool
Canva is another well-known online tool that can help you create the perfect infographics. They also allow you to access basic functions for free. Their AI-powered design tools walk you through the process of building the infographic, and they even provide 5GB of free storage.
You can level up with a subscription plan and access more features. The platform currently costs $12.99 a month or $14.99 a month for teams.
Venngage
Venngage is a lesser-known online tool but an effective one. It is also the only app specifically dedicated to infographic creation. It offers an easy-to-use interface that walks you through picking images and fonts.
Venngage has three pricing options. You can use minimal tools for free or pay for a Premium, Business, or Enterprise plan. Pricing ranges for the subscription platforms run between $10 per month for individuals and $499 monthly for Enterprise. The Business plan gives you access to most features for $24 monthly.
Final Words
Infographics are a must-have versatile tool in your marketing strategy. With infographics, you can help readers understand complex concepts and share them.
You can use them on your website, blogs, social media pages, and emails. They help enhance your SEO, so you can rank higher in organic searches. They also build brand credibility.
A word of caution, though, a poorly designed infographic hurts more than it helps. If you need help creating yours, why not let the writing and design professionals at WriterAccess help? With a free 14-day trial, what do you have to lose? Try WriterAccess today!
