Digital Marketing and traditional marketing influence the consumer in different ways. As companies have started comparing both solutions, Digital Marketing benefits have become even clearer to marketers.
After all, the online ways to promote a business are cost-effective, easy to measure and great for interacting with customers. But what kind of benefits can you expect from an online presence and how they improve business results?
Today we will take a look at 7 Digital Marketing benefits your business should be looking up to with a good online strategy.
In this content you will see:
- What are the 7 Digital Marketing benefits for businesses?
- How to enjoy the benefits of Digital Marketing?
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What are the 7 Digital Marketing benefits for businesses?
Traditional marketing has, throughout the years, been based in 4Ps: product, price, promotion, and place.
You’ve probably analyzed those 4 elements of your organization countless times to understand how your business can become more competitive and efficient.
For many Digital Marketing is seen as a solution that focuses only on one of those letters, P for Promotion. But that couldn’t be farther from the truth.
Digital Marketing benefits businesses because it is a step up in the marketing game that takes into consideration how your consumer relates not only to your brand but also the media itself.
Because of that, companies make smarter, data-oriented choices and can reap the benefits of a single campaign or content for longer periods.
The following benefits all can be expected from a consolidated Digital Marketing strategy.
1. Digital Marketing will help you make more with less
Of all the benefits Digital Marketing provides, the one that usually gets the most attention is the amount of savings it can provide for marketing departments all over the world.
The cost-effectiveness of Digital Marketing, when compared to offline endeavors, is similar to that of a machine if matched with a human.
That happens because, with more traditional marketing methods and techniques, small businesses can’t compete with big brands. After all, they lack the resources and personnel needed to make a big campaign work.
In the digital environment however it is easy for smaller brands to get ahead using creativity to compete at the same level.
In efforts such as Inbound Marketing, the lead acquisition cost is already known to be lower than that for more traditional marketing initiatives, but even when investing in pay-per-click advertising (PPC) a company can get a better ROI than with TV ads or radio spots.
Tools like email marketing can bring businesses a Return of Investment of at least 4400%, according to OptinMonster.
2. Reach a bigger audience with Digital Marketing
Is your company having a hard time expanding?
Success in the marketing department is key for reaching larger audiences and increasing sales and profit.
Because Digital Marketing is based on the internet it can reach people all over the globe with the right targeting to make your company a much bigger deal than it is now.
Traditional marketing efforts are limited not only by cost but also by exposure. An ad on a local TV channel, for instance, will never be seen by people on the other side of the country.
If you ship worldwide that is even a bigger problem as you’re not reaching a significant part of the people who could be interested in your products.
Don’t believe it? According to We Are Social, there are 5.11 billion unique mobile users in the world. Can you imagine how many potential clients your business has among them?
3. Measure, improve and get better results with Digital Marketing
Another benefit of Digital Marketing that can’t be overstated is how much control it gives to companies when they are building campaigns.
No other marketing strategy offers as many tracking tools as Digital Marketing and, when properly used, these tools can make a company profit.
A company can learn and improve by measuring the way people interact with your campaigns, understanding how they behave on your website and what kind of troubles they face every day. These improvements are called iterations.
A campaign can have as many iterations as needed along the way. Those changes are meant to reflect what a consumer is looking for to find a better way to reach them.
Big offline campaigns don’t offer the same chance. It costs too much to replace print or audiovisual material and it is in the best interest of companies to get it right the first time.
But if you’re still learning about how to better market your brand, that can prove quite difficult.
Digital Marketing offers an incredible environment for experimentation, improvement and that makes the strategy a winner.
4. Get faster results with Digital Marketing
A campaign that relies on traditional items, such as folders, has a longer time span than a Digital Marketing campaign.
After all, it takes time not only to develop the materials that are going to be a fundamental part of your strategy but also to distribute them and to see them lead to new business opportunities.
A good Digital Marketing campaign can get more visitors to your websites, more leads on your landing pages and bigger conversion rates overnight, but it will bring the best results in the long run as you feed your pages with content relevant to your persona.
While for the most part, it will take effort and resilience to keep those numbers up and build a rapport with the consumer, if you want to jumpstart your marketing department and get it to grow continuously, Digital Marketing is your best option.
5. Dominate the sales funnel with Digital Marketing
Are you familiar with the sales funnel concept?
The sales funnel is composed of each step in your client’s journey, from buyer-curious to full-blown customer.
It’s one of the most important marketing tools available as it helps marketers understand their client’s behaviors and use what they learn in their favor.
Conducting a client through the sales funnel is one of the easiest ways to get them to familiarize themselves with what your company offers.
With Digital Marketing you can filter clients per the stage they are in the sales funnel, guide them through the next steps and build a relationship based on trust from the moment they show interest in your solutions.
Relying on Inbound Marketing and creating content — whether it’s ebooks, interactive calculators, white papers or whatever else fits your strategy — a company can dominate the sales funnel and convert more.
6. Keep in touch with your audience
Another big challenge companies face is building a long-lasting relationship with the customer.
Traditional marketing strategies fail in that regard because they do not guarantee your brand’s presence in your client’s life.
An active online presence will guarantee more awareness for your brand which in turn will help you get to clients first.
Research shows that more awareness makes prospects more inclined to buy from brands.
Digital Marketing can get you to the top rank in important search engines like Google and that will make a huge impact on conversions.
7. Nurture leads with Digital Marketing
Every single company has leads. They are those potential customers that are interested in what you have to sell but are not yet ready to make a move.
An abundance of leads is good for business as it gives your salespeople an engaged audience to interact with, in the hopes of closing a sale.
But nurturing leads with traditional marketing efforts is a drag. It’s hard to distinguish where each customer is in the sales funnel, qualify the leads or even gather all the information you need to keep in touch with them.
Digital Marketing makes all those tasks much easier, presenting marketers with tools to qualify leads, understand where they are in the sales funnel and touch base every so often.
Most of those tools also have an added benefit: they work while you don’t, following a tried and tested sales pitch designed to succeed.
Databox indicates that 66% of people find email nurturing to be one of the most effective leads engagement techniques.
How to begin enjoying the benefits of Digital Marketing?
Ready to see all those Digital Marketing benefits working to benefit your company?
If you do not know how to start a Digital Marketing strategy, the following steps will help you along the way!
Step one: learn the basics
Study the fundamentals of Digital Marketing, understand the most important concepts and try to read up as much as you can on the subject.
It will help you get a better understanding of what techniques can work for your business.
Step two: build a buyer persona
A buyer persona is a tool used to represent your consumers, their needs and their pains.
Start by trying to understand the people who might want to build relationships with your brand so you can determine how to better reach them.
Step three: work on a social media presence
Is your company on social media?
If the answer is no you already know where to start. Building stronger awareness for your brand by making sure your business participates in conversations online is an important step in Digital Marketing.
According to IDC, 84% of executives rely on the opinions and brand content found on social media as a part of their purchase process.
Step four: invest in SEO
Another technique that works well for all types of businesses is Search Engine Optimization.
It is great for building a lifelong stream of visits for your website from organic searches and should be a top priority if you want to excel in Digital Marketing.
Digital Marketing benefits companies of all shapes and sizes and helps them be more successful in the long run. That is why, if you still don’t have a strategy, it is time to start building one.
In 2019, Digital Marketing efforts surpassed traditional marketing efforts in business spending and this trend probably isn’t going to change in the next few years.
The sooner your company starts using the online environment to make better deals, the sooner it will become clear that investing in Digital Marketing benefits your brand.
If you’re considering adopting this strategy, you must be familiarized with the principal Digital Marketing terms. Learn here the expressions all marketers need to know!