The 15 Best Free Content Creation Tools Every Business Needs

Discover a collection of must-have free content creation tools that can dramatically enhance your marketing strategy without breaking the bank.

free content creation tools

If you’re looking to up your online marketing game, there are plenty of free content creation tools that can help. 

Whether you’re looking for high-quality free photos for your website or want to create videos for your social media page, you’ve come to the right place. We’ll show you exactly where to go to start scaling your content for free. 

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    What is content creation? 

    The art of content creation involves identifying ideas that will appeal to your target audience and then developing different types of content that bring them to life. 

    A successful content creator’s site or social media platform may include several different types of digital content.  

    What are some different content types? 

    There are now plenty of different types of content to choose from. 

    Content marketing can include plenty of different elements, including things like: 

    • Visual content 
    • Videos 
    • Graphics 
    • Charts 
    • eBooks 
    • Blogs 
    • Webinars  
    • Guides 
    • Social Media Posts 
    • And more 

    While you don’t have to use them all, it’s important to identify which will work best for your brand.  

    How can I make my own content for free? 

    If you’re looking to go the DIY route, you’ll need to know your way around the most essential free content creation tools out there. 

    Some of the tools we’re about to introduce to you are incredibly straightforward, while others may take some time and effort to master. 

    Nonetheless, they all go a long way toward helping you get your content creation strategy on point.  

    What are the best free content research tools?

    Creating great content begins with understanding your audience and what’s going to attract their attention. 

    Rest assured, there’s no need to purchase a crystal ball because there are now plenty of great tools that can help demystify the process.  

    Hubspot offers several great tools, including this handy persona generator. By answering a few questions about your target audience, you can develop a thorough overview of who it is you are talking to and what type of content they want to see. 

    Google Trends is a great free tool from Google that helps you see what’s trending. Just type in a keyword and it will show you where your topic is most popular and generate lists of related topics and queries.  

    Type the noun of your choice into Hubspot’s Blog Idea Generator and it will churn out a week’s worth of blog post ideas for free.  

    Answer the Public is a handy tool that will give you rich insights into the most commonly searched questions on Google around any topic. These suggestions make for great blog titles and subheads.  

    Ubersuggest is quite possibly one of the best free tools for content ideas. Not only will it give you plenty of suggestions on any topic, but it will also give you insight into commonly used SEO keywords.  

    What are the best free photo and image sites for content creators?

    While using great images is incredibly important, copyright considerations are also vital to take into account. Unless you plan to purchase images or use your own, you’ll want to look for creative common images that can be used for free. Here are some of the best places to find them.  

    When it comes to completely free images, Pixabay is a content creator’s dream. Search for free photos from a collection of 2.7M+ images by typing in your topic.  

    Unsplash is another great place to find free stock images and photos, all of which are completely free to download and use.  

    Pexels also has thousands of free stock photos and videos for content creators. You can download, modify, and use all the content on the site with no attribution required.  

    Head’s up, Ink is going to try to convince you to upgrade to a pro subscription, but it does offer plenty of great free content creation tools. One is an AI image generator that will generate up to 12 free images a month when you enter a topic and select your choice of output style.  

    Let’s face it, sometimes visuals are a lot easier to understand than raw data. Google Charts is an easy, free way to create free interactive charts for your website or presentation.  

    What are the best free graphic design and video creation tools?

    Free graphic design tools are an essential way to edit and customize photos. They can also help you create images and marketing materials that reflect your brand’s personality. Additionally, you may want to consider looking into video creation, as research from Hubspot reveals that 86% of businesses already use video in their marketing strategies.  

    Fotor is an incredibly powerful photo editor and graphic design site that’s both free and easy to use. Edit photos or use free templates to create logos, social media posts, flyers, and much more.  

    Adobe Express is basically a free online version of Photoshop, but much easier to use. While there is a premium version available, the free version offers thousands of templates and other free tools you can use to make a huge array of marketing content. 

    Canva is a one-stop shop for creating free posters, brochures, social media posts, and so much more. Canva now even offers the ability to make free animated videos that you can download without a watermark, which is incredibly rare for a free video creation site.  

    VistaCreate (formally Crello) makes graphic design effortless with thousands of free templates, stock photos, animations, and even music. Choose from templates designed for all major social media platforms or create your own marketing and advertising materials.  

    If you want to make professional quality videos for free, look no further than Blender. The free, open-source project will take some time to master. But if you stick with it, you’ll learn to make stunning animated videos, 3D computer graphics, motion graphics, and more.  

    Want to enlist help with your content creation?

    As you can see, there are now plenty of free content creation tools that make it possible to create your own content. But what if you don’t have the time to master them all or want to enlist professional writers to make your content shine?  

    WriterAccess has got you covered with a free 2-week trial. Connect with thousands of professional writers, editors, and designers who are standing by to help you crush your content creation goals.   

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