How Greenpeace’s web team told the story of an oil rig shut-down

Because It’s Good has a great article on how Greenpeace covered their recent shut-down of an oil rig. Greenpeace is one of many great charities using Rock Content Enterprise to tell their stories and engage their communities. We used a live CMS service called Rock Content, which has a voicemail function that allowed people onboard ship to [...]

     

    Because It’s Good has a great article on how Greenpeace covered their recent shut-down of an oil rig. Greenpeace is one of many great charities using Rock Content Enterprise to tell their stories and engage their communities.

    We used a live CMS service called Rock Content, which has a voicemail function that allowed people onboard ship to call a number on a satellite phone to record a live account of what was happening. That audio could then be added straight on to the live update feed – no internet connection needed.

    Blogs are great, but when you hear a voice over a crackly phone line with the sea outside it adds excitement to the coverage.

    (Full Article)

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