New Report: How Marketers and Creative Teams Can Collaborate Better

    Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out. Only 30% of B2B marketers think their content programs are effective–down from 38% last year, according to another great survey (the 2016 B2B Content Marketing Report by MarketingProfs and the Content Marketing Institute). And it’s only going to get harder because 76% of marketers plan to produce more content next year. To help people develop more effective content, we surveyed 789 marketers and creatives about their experience working together. It looks like there’s a lot of room for improvement. For example, “frustrating” is the word creatives and marketers use most often to describe their relationship. And only 37% of marketers describe themselves as “very satisfied” with the content they receive.   Communication-Breakdown-blog-promo-2

    Pain points

    From creative briefs to giving good feedback, creatives think there are a lot of things marketers could be doing better. And under 40% of marketers think creative teams do a good job with things like following briefs, anticipating problems, or following a transparent process. Both sides of the creative divide agree that creative teams are understaffed: 24% of marketers, and just 16% of creatives think creative teams to a good job of staffing projects adequately.   where-creatives-agree    

    Improving the relationship

    We also dug into the data and had more in-depth conversations with creatives and marketers to recommend steps any organization can take to improve its creative process.   how-creatives-can-improve how-markters-can-improve While a lot of things have to go right to develop a strong content marketing program, it’s impossible to be successful without good content. If you can’t deliver content that your audience finds valuable, the smartest strategy won’t matter. For detailed findings and advice for improving your team, download our report today!  

    Rocking Lead Generation
    Webinar - The Resilient Marketers Guide to 2021
    Interactive Content Marketing Value Calculator
    Build Your Own Content Style Guide
    KIT Brand Guidelines Bundle
    Narrative Design: How product marketers can tell a story people can't ignore
    THE ULTIMATE BUYER PERSONA GENERATOR
    WORDPRESS GUIDE FOR CORPORATE BLOGS
    2021 MARKETING PLANNING BUNDLE
    INTERACTIVE CONTENT GUIDE
    SEARCH ENGINE OPTIMIZATION
    ROCK CONTENT MAGAZINE The pillars of data-driven marketing
    PAST, PRESENT, AND FUTURE 3 marketing leaders share how Covid-19 changed their 2020 plans
    MARKET INTELLIGENCE
    CHECKLIST FOR WEBINARS
    talk to us visually
    MAKING CONTENT GROW INTO CUSTOMER FLOW
    The Resilient Marketers Guide to 2021
    Plan your 2021 marketing budget
    Quiz: Content Marketing Maturity
    Quiz: How Mature is Your Marketing Stack?
    How Mature is
    A COMPLETE GUIDE TO VISUALLY COMMUNICATE COMPLEX DATA
    HOW TO INCREASE YOUR ONLINE CONVERSIONS
    GETTING STARTED WITH INTERACTIVE CONTENT
    Talk to an expert
    create tailored experiences with Live
    live events with Rock Live
    improve your content marketing
    ROCK CONTENT MAGAZINE What is a content experience?
    Marketing budget calculator
    Idea Generator
    Increase your Ad Performance
    WEBINAR How to strengthen marketing strategies through technology
    Story is Strategy: Strategic Narrative as your Company's North Star
    Understanding the role of AI in marketing
    WEBINAR: Building and scaling your first sales machine
    The Role of Content in Aligning Marketing and Sales
    How to Innovate Content Marketing with a Product-Led Approach
    From the Past to the Future: HOW TO KEEP YOUR CONTENT MARKETING STRATEGY COMPETITIVE
    Developing a new business category: how to make your brand stand out from the competition
    How content is leading the marketing rebellion
    Content Operations: the key to real performance
    Back to Future: How GE Keeps Reinventing Brand Journalism
    https://resources.rockcontent.com/jam-session-jason-miller
    Content Marketing Across Regions — the balance between global vs. local
    Social Impact Report 2020
    Interactive checklist -- increase blog's traffic
    2021 MARKETING CALENDARS
    What do you need, to make your Content Strategy Rock?
    How to Create a Rockstar Interactive Content Team
    Share
    Rock Content Writer Rock author vector
    Content writer at Rock Content.

    Subscribe to our blog

    Sign up to receive Rock Content blog posts

    Related Posts

    Want to receive more brilliant content like this for free?

    Sign up to receive our content by email and be a member of the Rock Content Community!

    Our site is customized for each country we operate in.

    Go to English website ->