Content may be king, but it doesn’t just magically happen. There is planning that goes into it: What will you create? When will you publish it? Where will you publish it? There’s the actual creation process itself, which includes drafts and edits. There’s promoting it across your channels—because how else will people know that they absolutely need to see what you’ve created? And finally, there’s measuring all of it, to know what is successful and, perhaps more importantly, why it was successful.
And today, these processes are fragmented.
To this end, here at Rock Content, we’re very excited to launch Projects: a new way for teams to work together on content related to a common goal.
Projects help content marketers and publishers plan their content strategy by collaborating on topics, experiences, goals, distribution channels and promotion. They can create original content and source and curate from social media, RSS feeds and stock photography, ensuring they’re creating the best experience for their audience. And our measurements give them a holistic view of what content on what channel is best at driving success—however “success” has been defined.
Some of the key features within Projects include:
- Customizable goals: Content can be planned against customizable goals—do you want to use content to drive your audience to a particular page? Or give you a particular piece of information?—allowing teams to measure how effective a project and its content is at converting audiences.
- Templated content experiences: With just a click, create responsive content experiences—from articles, to social walls to live events—and plan where they will live.
- Channel-based measurement: Promote your content on Twitter, Facebook and LinkedIn and we’ll tell you which of those channels—and even which individual posts—were best at driving conversions.
Everything in Projects is underpinned by our audience insights, which allow you to progressively profile your audience to see how they interact with your content. Meaning, when someone reaches your conversion goal, you’ve already gathered a rich prospect profile on their prior content interactions. You’ll never have to wonder which blog posts, live chats or social walls someone saw before taking action to convert—it’s all right there in our platform.
For all existing Pro customers, we’re offering a free trial of Projects until June 30. Enterprise customers are in luck—you’ll have unlimited access to this new tool starting today. For more information, please check out our knowledge base or contact your customer success manager.