Latest Posts

Analyze Customer Churn Rate Data in your Business for Increased Retention

Customer churn is the number of customers on average per month that canceled their contracts. Learn how to lower this ra(...)

Lucas Gabriel

Sep 16 | 11 min read

Are Blogs Outdated in 2021? Find Out the Answer

If you're faithfully blogging, but your results aren't what they used to be, maybe you've started to think that blog pos(...)

Rock Content Writer

Sep 13 | 9 min read

Hot Visual Content Marketing Trends You Need to Know in 2021

Competition for audience attention is bigger than ever before. And that’s why visual content is taking center stage as(...)

Rock Content Writer

Sep 10 | 8 min read

Should You Offer Visual Content Service To Your Digital Marketing Clients?

Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)

Rock Content Writer

Sep 8 | 8 min read

Understanding the Importance of Visual Content in Social Media Marketing

Your target customers want visually stunning images and not just a bunch of text. Using great visual pieces is a key way(...)

Rock Content Writer

Sep 6 | 8 min read

Data Marketing and Content: How to Make Them Both Work in Your Strategies

Data marketing is an excellent ally of Content Marketing. The use of data can make planning and producing content much s(...)

Camila Casarotto

Sep 3 | 10 min read

Product Branding: How this Strategy can Help your Business Grow?

Product branding is an important strategy that helps consumers identify and differentiate one product from another. Busi(...)

Rock Content Writer

Sep 2 | 7 min read

How to Increase User Experience and Interaction with a Content Hub

A content hub is a marketing strategy that allows you to organize your content around a certain topic. Not only does it (...)

Rock Content Writer

Aug 30 | 8 min read

What’s the Importance of Customer Experience Marketing?

Companies that take the initiative to provide an excellent experience for the customer often see many additional long-te(...)

Rock Content Writer

Aug 25 | 8 min read

Do you Always Need a High Converting Landing Page? The Answer is No

Not all landing pages offer a high conversion rate. However, they might provide your team with extra data that’s even (...)

Rock Content Writer

Aug 23 | 5 min read

Learn How To Collect Feedback Using Interactive Content

Many businesses rely on collecting feedback from users to improve their overall online experience. But many don’t know(...)

Rock Content Writer

Aug 20 | 6 min read

What is a Minisite & How to Create One to Attract Customers

Minisites are a digital marketing tactic that centers on creating niche pages for a specific focus. It can draw attentio(...)

Rock Content Writer

Aug 18 | 9 min read

Pledge 1%: Why has Rock Content committed to donating 1% of its shares to Social Impact Initiatives?

Through Pledge 1%, Rock Content donates 1% of its social capital to social impact initiatives and projects. Find out mor(...)

Luana Dias

Aug 16 | 8 min read

How does Natural Language Processing Take Audience Engagement to the Next Level

NLP helps technology make sense of human language in numerous forms. In this text, we explain how it works and how it ca(...)

Rock Content Writer

Aug 13 | 7 min read

Interactive Marketing: Examples of Companies That Are Using It Successfully

Getting your target audience involved can improve results and help your brand cut through the noise. With the interactiv(...)

Rock Content Writer

Aug 11 | 8 min read

Interactive vs Static: How to Choose the Best Type of Landing Page?

When growing your business online, it can be hard to know which type of landing page will best serve you. However, by co(...)

Rock Content Writer

Aug 9 | 6 min read

What is an Interactive Brand Experience? [and How to Create One]

Interactive brand experience is a smart way to promote a piece of content or an event. It engages users with personaliz(...)

Rock Content Writer

Aug 6 | 8 min read

Google MUM: What is the Impact of this AI Technology on SEO?

Google MUM is an AI-powered algorithm that is going to make online searches easier. It can understand any kind of conten(...)

Rock Content Writer

Aug 4 | 8 min read

What is Market Intelligence and How It Sets You Free from Third-party Data Strategies

Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you wi(...)

Rock Content Writer

Aug 2 | 18 min read

Want to Optimize Your Videos? Read our YouTube Keyword Research Guide

Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to le(...)

Rock Content Writer

Jul 28 | 9 min read

Contextual Content: a Powerful Approach to Captivate your Audience

Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant (...)

Rock Content Writer

Jul 26 | 10 min read

What’s Google FLoC and How it Will Change the Future of Web Advertising

Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people (...)

Rock Content Writer

Jul 23 | 9 min read

Content Atomization: Why Is This Process So Valuable To Scale A Content Strategy?

Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, yo(...)

Rock Content Writer

Jul 21 | 10 min read

Digital Marketing And Privacy: A Guide To Handle The Topic With Excellence

Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting a(...)

Rock Content Writer

Jul 19 | 10 min read

CCPA vs GDPR: Similarities And Differences Explained

Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and te(...)

Rock Content Writer

Jul 16 | 6 min read

The Importance Of Business Data To Organizational Performance

Business data is all the information that is related to a company, such as sales data, customer contact information, and(...)

Rock Content Writer

Jul 14 | 6 min read

What Is SaaS Sales And How To Choose The Best Model For Your Business

SaaS sales consists of selling web-based software that clients won't need to worry about installing on their computers o(...)

Rock Content Writer

Jul 12 | 11 min read

Learn How To Optimize Your Freemium Conversion Rate And Boost Your Results

In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with (...)

Rock Content Writer

Jul 7 | 8 min read

What Is Big Data And Why Every Marketing Strategy Needs This Ally

Big Data is the information set present in server and company databases, which can be accessed and have interconnections(...)

Rock Content Writer

Jul 5 | 12 min read

Sales Training: The Key Steps To Empower Your Salespeople

Sales training focuses on the specific skills needed to develop your team. Therefore, it is a strategic action to enhanc(...)

Camila Casarotto

Jun 30 | 10 min read

How to use consumer behavior data to improve the experience of your customers

Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their custo(...)

Rock Content Writer

Jun 25 | 7 min read

What Is GDPR? Find Out Everything You Need To Know About The General Data Protection Regulation

The GDPR is a set of rules that completely changed our notion of personal data. Since the regulation went into effect, i(...)

Rock Content Writer

Jun 24 | 9 min read

Software as a Service (SaaS): Understand What It Is And How It Works

SaaS is a cloud-based service that helps companies save money while making the lives of clients much less complicated. K(...)

Rock Content Writer

Jun 23 | 7 min read

Welcome to the new Rock University: the education platform made by Rock Content

The new Rock University has the purpose of merging all the educational platforms of Rock Content. It means you will have(...)

Sofia Cabral

Jun 21 | 5 min read

Get ready to face the demands of expanding your business’s online presence

A brand's online presence needs to be well planned. There is no point in participating in all available channels and not(...)

Rock Content Writer

Jun 18 | 12 min read

SLA (Service Level Agreement): What It Is And How To Do It In Your Company

The SLA avoids situations in which the client asks for something not agreed or fails to comply with previously arranged (...)

Rock Content Writer

Jun 16 | 10 min read

SEO for SaaS: How to Improve Organic Traffic Growth and Take Your SaaS to the Next Level

SEO for SaaS is a strategy using Content Marketing and keyword research to drive traffic to a Software as a Service(...)

Rock Content Writer

Jun 14 | 9 min read

Why Should You Have a Product Data Management (PDM) to Increase Your Productivity?

Product Data Management is the area of business that organizes and centralizes product data. It makes it easier for engi(...)

Camila Casarotto

Jun 2 | 7 min read

What You Need To Know About LinkedIn’s Marketplaces

It is no secret that the global pandemic forced many businesses to pivot their operations by adjusting to allow for&nbsp(...)

Rock Content Writer

May 31 | 7 min read

8 Tips On How To Sell Complex Products

Let’s face it, not all products are straightforward. In fact, some are downright complex and highly specific to a cert(...)

Rock Content Writer

May 27 | 5 min read

10 Growth Metrics For SaaS Companies You Need To Track

You already know that tracking results is essential to the success of any service or product. When it comes to SaaS comp(...)

Rock Content Writer

May 25 | 8 min read

Google Quality Rater Guidelines: How Google Precisely Evaluates Your Site

Rock Content Writer

May 24 | 11 min read

Freemium Model: A Beginner’s Guide to The Freemium Business Model

More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting&nb(...)

Rock Content Writer

May 20 | 8 min read

12 Effective SaaS Marketing Strategies to Skyrocket Growth

Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and u(...)

Laura Bernardes

May 18 | 19 min read

How To Boost Your Lead Generation With ABM Strategies

Account-based marketing, or ABM, is one of the most important strategies for a business today. Today, more than 94%(...)

Rock Content Writer

May 11 | 6 min read

Stick With ROI, But Change Your Approach To It

ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers w(...)

Rock Content Writer

Mar 9 | 10 min read

7 Best Practices and Tips to Effective Email Management

Bringing structure and organization to how you manage emails will allow more time for yourself, and will give you a grea(...)

Guest Author

Sep 1 | 7 min read

How to End a Blog Post? Proven Top Strategies for Writing Conclusions

You’ve said everything you wanted, but you know you can’t finish your text without a proper conclusion. So, what you(...)

Rock Content Writer

Sep 1 | 7 min read