Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you wi(...)
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Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to le(...)
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Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant (...)
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Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people (...)
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Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, yo(...)
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Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting a(...)
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Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and te(...)
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Business data is all the information that is related to a company, such as sales data, customer contact information, and(...)
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SaaS sales consists of selling web-based software that clients won't need to worry about installing on their computers o(...)
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In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with (...)
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Big Data is the information set present in server and company databases, which can be accessed and have interconnections(...)
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Sales training focuses on the specific skills needed to develop your team. Therefore, it is a strategic action to enhanc(...)
Camila Casarotto 
Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their custo(...)
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The GDPR is a set of rules that completely changed our notion of personal data. Since the regulation went into effect, i(...)
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SaaS is a cloud-based service that helps companies save money while making the lives of clients much less complicated. K(...)
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The new Rock University has the purpose of merging all the educational platforms of Rock Content. It means you will have(...)
Sofia Cabral 
A brand's online presence needs to be well planned. There is no point in participating in all available channels and not(...)
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The SLA avoids situations in which the client asks for something not agreed or fails to comply with previously arranged (...)
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SEO for SaaS is a strategy using Content Marketing and keyword research to drive traffic to a Software as a Service(...)
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Product Data Management is the area of business that organizes and centralizes product data. It makes it easier for engi(...)
Camila Casarotto 
It is no secret that the global pandemic forced many businesses to pivot their operations by adjusting to allow for (...)
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Let’s face it, not all products are straightforward. In fact, some are downright complex and highly specific to a cert(...)
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You already know that tracking results is essential to the success of any service or product. When it comes to SaaS comp(...)
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More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting&nb(...)
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Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and u(...)
Laura Bernardes 
Account-based marketing, or ABM, is one of the most important strategies for a business today. Today, more than 94%(...)
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ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers w(...)
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Data storage is how electronic files are kept. All types of data storage are other computers that are used to store impo(...)
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Content creation is the process of producing engaging and unique content pieces for the right audience, at the right tim(...)
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With the help of a Google penalty checker tool, you can easily identify what’s causing a problem with your website tra(...)
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Search engine positioning is the method of optimizing specific pages of your website with the objective of achieving hig(...)
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A keyword strategy is a pillar of your SEO plan and helps you discover which keywords to target and what exactly you can(...)
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In order to grow a business, it is important to keep track of metrics and ROI. Understanding how well a campaign is perf(...)
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Businesses rely on data to formulate growth strategies. A data-informed and a data-driven business are two unique approa(...)
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