Non Fungible Tokens, or NFTs, are a newer form of digital currency or asset within the crypto world.
As the metaverse quickly approaches, the use of digital currency will skyrocket. The same is true of NTFs, which help to prove your digital ownership forever.
Unlike other forms of currency, though, NFTs cannot be exchanged, duplicated, or hacked.
Many big-name brands are already getting started on NFTs for the metaverse. One example is Adidas, which has an NFT clothing line in the works.
However, you must first know how to tap into that market, which can be done most effectively through the use of SEO.
This is the best way to increase your visibility online and improve your website’s ranking in the SERPs.
Below, we will discuss NFT SEO, why it is so important, and a few tips to help newbies get their NFT project off the ground.
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What is Search Engine Optimization for NFTs?
Search Engine Optimization (SEO) refers to the improvement of a website’s search engine ranking by developing keyword-optimized content specifically for search engines.
The primary goal of this practice is to make sure that your NFTs are thoroughly optimized in an effort to improve their online visibility on Google and other search engines.
Without SEO for NFTs, the truth of the matter is that you will fail to appear in front of your target audience (the people who are searching for your targeted keywords).
Using SEO for NFTs will provide you with the framework needed to rank higher in the SERPs, increase traffic to your website, and improve your conversion rate.
NFT SEO: Why Does It Matter?
Did you know that there are over one billion individuals who use Google services each month? However, the majority of content that Google indexes fails to get sufficient traffic.
This is because all content is not properly optimized for search engines, which means it will not be shown to people as they make search queries.
When done right, NFT SEO has the potential to bring in more traffic, find new customers, and improve brand awareness.
And this is forever. SEO will attract visitors and buyers for an extended period of time rather than the website falling flat after a few weeks of its launch.
SEO is by far the most effective and long-term profitable way to bring in more traffic to your site, establish brand authority, and convert visitors into customers.
NFT SEO: Tips for Newbies
Since NFT is so different than a traditional website, it is important to be equipped with a few tips that will help you get started on the path toward success.
1. Work with Influencers
For any kind of NFT project, it is important that you have a relationship with multiple influencers.
While influencers are known to help promote your particular project and brand on social media, the truth is they do so much more than that!
For instance, each time they share about your project, a link can be added to the post that directs visitors to your website.
This will help increase the amount of traffic your site is getting while also adding quality backlinks.
Even if the results aren’t immediate, you will start to notice the benefits of working with influencers over time.
People who are following influencers have already instilled their trust in that influencer. As a result, when influencers share something about your brand, it makes their followers that much more confident in checking out what you have to offer.
Not to mention the fact that it opens your brand up to an entirely new audience that you otherwise may not have connected with on your own.
2. Build an NFT Community
An online community that consists of people who band together to support a cause can do wonders for your NFT project.
As you start building your own community of supportive individuals, make sure that you remain transparent at all times. Trust is key to building a solid NFT community. Deception will lead you nowhere.
Further, as you explain information regarding your NFT project, make sure you do so in laymen’s terms. Not everyone will have the same knowledge as you when it comes to NFT, so you want to bring them in slowly with simple terms they can understand.
To get started building an NFT community, you will want to create an account on Facebook, LinkedIn, Discord, Telegram, and similar platforms.
Social media is used by millions of people on a daily basis, and it serves as a place for current and prospective customers to reach out to you quickly and easily.
Once your account is up and going, begin by sharing helpful posts about NFTs, what they are, etc. Remember, NFTs are relatively new, so it is important to raise awareness of this particular project through any means possible, including posts, videos, and infographics.
Despite the fact NFTs are somewhat new, there are plenty of enthusiasts out there as well. Therefore, make sure that you create and share content for both sides so as to not turn one away.
3. Increase Brand Visibility Through Content Marketing
When it comes to content marketing, there are so many tips and tricks that you can use to create awareness around your project.
Some of the most common forms of content marketing used today include infographics, research articles, keyword-optimized blog posts, and interviews.
Social media and press releases are great too, as they have the potential to spark a discussion in areas of the web that you may not normally target. The same goes for sites like Reddit and Quora.
Use whatever platform you believe is relevant to promote your project.
Although we will touch more on writing later, it is important that your content marketing strategies are implemented regularly, as this will help increase brand visibility and awareness.
For instance, if you are writing keyword-optimized blog posts, make sure that you are writing on a regular basis.
People want to find a place where they can get the information they need consistently, but if you’re posting on an irregular schedule, visitors may find their information elsewhere.
By publishing new content regularly, you will gain traction with readers, which improves traffic to your site and potential conversions.
4. URLs and Titles
It may not seem like the most obvious step or one that has much power, but keeping SEO in mind when creating your website URL, page titles, and article titles can help give you a boost in the SERPs.
This is because URLs directly impact SEO due to the way they determine the usability of your website.
You see, as the largest search engine, Google wants to ensure it is providing helpful and valuable information to users when they type in a query.
In the event the structure of your URL is confusing or just flat out hard to read and understand, you may suffer a dip in the SERPs.
The URL structure should match your page/blog post titles. With that being said, these titles must be clear, concise, and straightforward. And don’t forget to include the main keyword you are attempting to rank for.
5. Domain Authority
The domain authority is an important aspect of every website. It refers to the number that is provided to every site and establishes how authoritative you are within your particular domain.
The higher this number is, the more trustworthy search engines see you. As a result, the higher you will rank in the SERPs.
An increased number of backlinks can result in a higher domain authority, higher rankings, and more. In order to improve your domain authority, the key is to produce quality and engaging content that is relevant to your niche and build quality backlinks.
There are two types of links you want for your website that can help with domain authority:
Internal links are ones that connect your posts together on your site.
So, if you mention a topic in your post that you don’t want to explain in detail, you can create a hyperlink that will take visitors to a post that covers that specific topic in more detail. This keeps visitors on your website longer.
External backlinks are links that go to your site from an outside source and vice versa.
Just make sure that you are linking to and being linked by credible sources, as this shows Google that you are providing accurate information and that your content is worth being recommended.
6. Write Optimized Blog Posts
The great thing about NFTs is that the search numbers are high, giving you a huge opportunity to build a solid brand.
So, you’ll want to write, and write some more. However, you must ensure that you are creating content that offers value to its readers.
Creating keyword-optimized blog posts for your website will help get you ranked on Google quicker.
Don’t just stuff a lot of keywords into the post to where it doesn’t make sense. Google will ding you for this.
Instead, create content that is helpful, informational, and above all else, accurate. Add some images and headers so that the content can be skimmed.
When choosing your topics for your blog posts, make sure they are not only relevant but also engaging. No one wants to read a blog post that is dull and boring, regardless of the topic or niche.
It is possible to take boring topics and turn them into something fun and educational to read about.
As more and more people become aware of NFTs, they are gaining traction in the online world.
This means that you will start to see more competition as time goes on. In order to get the most out of your project, you will want to take advantage of SEO, digital marketing, and other strategies that can help increase visibility and awareness of your own project.
Don’t forget that while your website needs to optimize for SEO, it should also be optimized for mobile devices. After all, more than half of all website traffic is conducted on mobile devices.
Check out this post that explains the importance of mobile optimization and how to create a mobile-friendly website.