How to Scale a Content Marketing Agency

Our guide will tell you all you need to know about how to scale a content marketing agency in 2023 and beyond.

content marketing agency

A content marketing agency is a company that helps all kinds of businesses create and distribute valuable, relevant, and consistent content to attract and engage a clearly defined target audience. 

The goal is to drive profitable customer action through the creation of content that is informative, educational, or entertaining. 

Primarily, content marketing agencies focus on online content to drive their client’s goals. These agencies work with a wide range of clients, from small businesses to large enterprises across various industries. 

They help businesses of all sizes create content marketing plans that align with their overall business goals and objectives. With the right content marketing strategy, businesses can build trust with their audience, which in turn drives more leads, sales, and ultimately, revenue.

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    How Much do Agencies Charge for Content Marketing?

    The amount that a content marketing agency charges for its services are highly dependent on a range of factors that include:

    • The size of the agency – Smaller agencies may charge less unless they are boutique agencies with personalized services
    • How long the agency has been in business – Newer agencies that still have a lot to prove regarding their ability to produce results will typically charge less in their early years, gradually increasing fees as their reputation improves.
    • Who the agency is serving – Most agencies understand that a one-person small business isn’t going to be able to afford the same higher fees charged to a large corporation.
    • The services provided – Many content marketing agencies offer a kind of à la carte approach, where businesses can pay according to the services they want to buy. Alternatively, they may offer tiered service levels to accommodate various-sized businesses.

    Content marketing services can range from anywhere between $3,000 a month to more than $60,000 a month for elite, enterprise-level services.

    What Services do Content Agencies Provide?

    Content agencies offer a range of services to small, medium, and large businesses, including:

    Content Creation

    Content agencies help businesses create various types of content, such as blog posts, articles, e-books, infographics, videos, and more. 

    This type of content aims to educate, entertain or persuade the target audience. 

    The agencies work closely with businesses to understand their target audience and create content that resonates with them.

    Content Strategy

    Content agencies help businesses develop content strategies that align with their overall marketing and goals for growth. 

    This includes identifying the target audience, creating a content or editorial calendar, and determining the types of content that will be most effective, such as text, video, audio, graphics, and more. 

    Overall, they help businesses to create a consistent and cohesive brand and message that resonates with the target audience and supports the overall goals of the organization.

    Search Engine Optimization

    SEO services include conducting keyword research, optimizing headlines, meta descriptions, and images, and ensuring that the content is structured in a way that makes it easy for search engines to understand.

    Social Media Management

    Managing social media accounts includes creating and scheduling posts, engaging with followers, and running social media campaigns. 

    Content marketing agencies help businesses to identify the best social media channels for their target audience and create content that resonates with them.

    Content Distribution

    Content marketing agencies help businesses distribute their content through various channels, such as publishing on the business’s website, submitting to directories, and aggregators email marketing.

    Analytics and Reporting

    This service includes setting up and monitoring analytics on the business’s website and social media accounts and providing regular reports on key metrics such as website traffic, engagement, and conversions. It also includes identifying areas for improvement and informing data-driven decisions about future content strategy.

    Creative Design

    Content agencies may also help businesses with their creative design needs such as infographics, social media graphics, e-books, and more. 

    This usually includes developing a consistent brand aesthetic and ensuring that future content is on-brand.

    Content Translation

    Content agencies sometimes also help businesses translate their content into different languages to reach a global audience. 

    This may include translating existing content or creating new content in relevant languages.

    As you can see, there are myriad services that a content marketing agency can provide. Not everyone will be offered at every content marketing agency.

    How to Scale a Content Marketing Agency

    If you are a content marketing agency that wishes to scale, you can begin by offering one or two services that align with your strengths. 

    As time goes on, you can add additional services from the list above.

    Outsource

    Many content marketing agencies start by providing written content, which they outsource through WriterAccess

    WriterAccess provides a robust platform where content marketing agencies of all sizes can specify exactly what content they need, and be assured of receiving high-quality results from a vast talent pool of vetted writers. 

    You can even get a free trial at WriterAccess to test it out for yourself.

    Network

    The annual Content Marketing Conference is a great way to network with other big players in the content marketing field. 

    The more your agency networks with talent, other agencies, and professionals, the sooner you’ll be able to scale your content marketing business.

    Invest Internally

    In the beginning, the most successful content marketing agencies invested in themselves. 

    Rather than taking all the early profits out of the business, invest them back in. Invest in things that will help your agency scale, like employee development courses, marketing, advertisements, and automation software.

    Automate

    Speaking of automation, this is a very effective way to quickly scale any type of business, including a content marketing agency. 

    The more you can automate your processes, the more attention you can give to feeding your pipeline of new clients. 

    You don’t even have to figure out your automation process yourself; there are numerous CMS platforms online that, for a reasonable fee, will completely automate the customer management process, from building an email list to nurturing leads, to final sales. It’s like having a guided hand along the entire buyer’s journey!

    When you’re ready to take your content marketing agency to the next level, or even if you’re just starting out, you need a reliable source of high-quality content. WriterAccess is your ace in the hole for outsourcing SEO-optimized content that perfectly aligns with your constant agency clients’ needs. 

    Check out WriterAccess today to see all the possibilities. Right now, you can get a free trial at WriterAccess so you don’t have to wait for great content.

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