Rock Content Basics: A Glossary

    Students are almost all back in the classroom, set for another year of learning.

    Here at Rock Content, we didn’t want our users to feel left behind. As such, we’ve created a glossary of basic terms to keep you up-to-date and “engaged” in the “real-time” world.

    Interested in learning more? Take a class through ScribbleU.

    Real-time: To put out information as you’re receiving it.  Real-time content producers update their audience as fast as they can; they give people the information as they learn it. More and more people expect these kinds of updates.

    Engagement: Having users interacting with your content; spending time with your content, contributing to the generation of content and sharing that content amongst their own networks.

    Content: What you create for an audience to consume. Content can take many forms, including, but not limited to: text, photos, video, interactive media, etc.

    Workflow: The actions taken to see a task, story or event through from implementation to completion; the process by which you achieve a goal.

    Curation: Selecting bits and pieces of content from various media (e.g. tweets, Facebook posts, photos, video, etc.) and compiling it in order to tell a comprehensive story.

    API: Application Programming Interface; the raw data provided by an application, with which you can display the data from your Rock Content events in any way you desire. These are the building blocks to any Rock Content event. Here is one example of coverage built using our API, and here’s another.

    iframe: A frame that allows you to see an HTML document within an HTML document – or a page within a page. This is the technology that puts a Rock Content embed on your page. You can also grab any iframe and embed it in your Rock Content event, by posting the code in the Quick Post box. Here are some examples of tools you can embed.

    SEO: Search Engine Optimization; This affects where your page sits in search engine rankings.

    Syndication: The ability to pull in live events and publish them through your Scribble account on your own site. You can find events available for syndication through the Scribble Market.

    LiveArticle: A space above a liveblog on your white label where you can place content. Many people use this space to place a slideshow, provide context or link to related stories on their site.

    Article: A powerful text and media editing tool that allows you to create standalone pieces that include: content curated from social media, content from any live Rock Content event and/or original content you create. When embedded on your site, Articles use the CSS from your page to match the look and feel, making for a seamless user experience.

    Tweet+Post: The ability to Tweet and create a Rock Content post at the same time. Using the Quick Post box, you can create content within Rock Content to post to your website, while simultaneously tweeting that content out to your Twitter following. Here’s more information.

    Raw feed: An unpublished event that editors can use to moderate content using the Rock Content tab on the social sidebar. More about them here.

    Embed: A box containing a Rock Content event that you can place anywhere on any page. Fully customizable to fit the look and feel of your site, embeds can host your content anywhere you would like to put it. Here’s how to find it, and here’s how you can create and edit the template.

    White label: A fully branded site with a unique URL that hosts all of your Rock Content events. White labels are HTML-indexable – meaning, your content lives directly on the page (not in an embed box), making it easier for search engines to find and push your site higher in the search rankings.

    Top HTML: A powerful tool that enables you to customize the look and feel of your live events. Add multimedia using HTML and it will appear at the top of your event. Add CSS (Cascading Style Sheets) to modify the look of your embed. Add Javascript to, well, do all the crazy things Javascript can do, like add inline ads or popups. You can add Top HTML in three ways:

    • To your embed templates on their Edit pages
    • To specific events on your white label under the “Setup>Templates” sections
    • Through Syndicatable Top HTML that only shows up on the events syndicating your event
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