Rock Content Spotlight: A whirl-wind campaign, protests and Dr. Who.

    Real-time coverage once again proved effective not only for breaking news, but it also provided a platform for fans of a British sci-fi program to connect and build anticipation around a pop culture event this past week.




    Bill Thompson is looking to become the next Mayor of New York City, and to show residents he can do this, he spent 24 hours running around the city campaigning. Starting on Staten Island at 7:45 a.m. on August 1 and finishing the marathon with a visit to Harlem at 7:45 a.m. on August 2, Thompson hit 21 spots in the city of 8,245,000.




    During the early hours of July 27, 18-year-old Sammy Yatim was killed by Toronto Police on an empty streetcar after being asked to drop a knife. Passers-by caught the incident on video via smartphone, and it was broadcasted all over the internet. After officers repeatedly asked Yatim to drop the knife, nine shots were fired and Yatim was tasered. He was pronounced dead at the hospital.

    Protesters took to the street looking for answers. The Toronto Star coverage started with covering the press conference held my Toronto Police, and turned into coverage of protesters marching along Dundas Street.


    •  Sky Sports prepared fans for the football season, all in one day.





    Sky Sports and reporter Jim White made history as they visited every single Premier League and Football League club, with live reports, the day before the season began. To be able to travel so quickly, White was shuttled around in a helicopter!


    •  ABC covered the sentencing of Bradley Manning




    U.S. Army  private Bradley Manning faces up to 136 years in prison for allegedly leaking thousands of classified documents belonging to the U.S. military and aiding the enemy, and 20 other counts. ABC gave readers a comprehensive look into the trial and provided background information along the way through real-time content.


    • Mashable‘s coverage of the announcement of the 12th Doctor 



    Dr. Who fans (or “Whovians” as they like to call themselves) awaited the announcement of who would play the next Doctor. The Doctor is a character that regenerates upon death, allowing the show to stay relevant for 50 years now. As this was a huge event in pop culture, Mashable created an intense community discussion among the Whovians as they anticipated who their next Doctor would be.

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