Rock Content Spotlight: Breaking Bad, Rob Ford and the Geneva Motor Show

    There has been no shortage of Rob Ford coverage lately, but the Toronto mayor’s recent trip to see Jimmy Kimmel was a new twist in the ongoing story. Commemorating Ford’s big weekend in Hollywood, we’ve included the Toronto Star’s live coverage of him in this week’s Scribble Spotlight. Alongside, we highlight a live chat with Breaking Bad star Jonathan Banks, coverage of Switzerland’s biggest car show and more.

    breaking bad

    Rob Ford in California by the Toronto Star

    Rob Ford’s trip to California was the talk of town and the Toronto Star found a way to efficiently and effectively deliver the scoop. A live event was set up to auto-follow Twitter accounts of journalists who reported news and commentary on Ford during the duration of his stay in California. Needless to say, its traffic peaked during Ford’s appearance on Jimmy Kimmel and the morning after.

    Q&A with Jonathan Banks by New York Daily News

    There’s something to be said about star power: The NY Daily News ran a text-question, video-answer format with its guest, ‘Breaking Bad’ star, Jonathan Banks, that surely had fans engaged. Every time a question appeared in the event, Jonathan immediately recorded his response using Rock Content’s video feature. This provided a real-time interactive experience, as readers could receive timely responses delivered in a more personable way.

    Canada Reads 2014 by CBC

    Canada Reads is CBC’s annual battle of the books, and over four days, much anticipation built around which book would emerge as the winner. Because of the competitive nature of the event, participants and routing fans needed little encouragement to weigh in on the judges’ decisions in real-time in this live event hosted by CBC.  This was a great way to showcase viewer reaction—and the micro-site it lived on was beautiful, to boot.

    2014 Geneva Motor Show by Motoring Research

    For those who missed Switzerland’s annual automotive exhibition, car-focused publication Motoring Research documented every detail in this live event. On-the-scene reporters tweeted photos and commentary from the show floor, which were automatically pulled into the live event. The colourful content gave readers first glimpses of the latest automotive innovations that were exclusive to show-goers.

    Riverpalooza by Cruise Critic

    Cruise Critic routinely opens up the floor for questions and provides answers from its editorial staff as well as guest experts. This week’s chat was all about river cruising and how it differs from ocean cruises—for instance, did you know river cruise boats are often inclusive of things like excursions and wine with dinner? Cruise Critic hosts regular chats about travel-related topics, providing its readers with a service when they’re contemplating their next ocean-view vacation, or just looking to talk with fellow travellers about their experiences.

    Upcoming events:

    A talk with Bill Gates by AEI
    The American Enterprise Institute’s Philanthropic Freedom Project will feature Bill Gates in an exclusive live chat tomorrow at 12:30 p.m. EDT

    Interview with Obama by WebMD
    Discussion will be held based on a one-hour interview recording with President Barack Obama regarding the Affordable Care Act on March 14 at 1 p.m. EDT.

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