What Is Sell-Side Marketing?

Launching your own branded content experiences and creating your own “sell-side experience” helps you launch and capture data, measure that data, and get real insights from each user who comes to your site.

Additionally, you’ll be able to use those insights (all first-party data) to improve the customer experience, get better leads, and more.

But what is sell-side marketing, and is it important for you to use it?

Here’s more information to help you understand exactly what this term means and why Rock Content’s professional services team is the right choice to help you launch your branded content experiences.

In this blog, you’ll learn:

What Is Sell-Side Marketing?

Sell-side marketing refers to how your business will use its tactics or strategies to sell items or services to your customers.

Essentially, think of this as building your funnel—you will start by capturing your prospects’ attention, engaging with them, building up interest, and then getting them to make a purchase.

Inevitably, this kind of marketing has many phases and opportunities for interactions with your prospects.

It builds interest and ultimately results in persuading the prospect to make a purchase.

The sell-side marketing process, on your end, will give you a more profound look into what your customers are looking for and at what point they convert.

When you work with us in your Ion account, you will see the prospect’s path as they interact with your landing page and experiences.

The timeline will reflect when the prospect converts, giving you important data that you can use to help improve the user experience.

The Benefits of Sell-Side Marketing

Side-sell marketing has several benefits, but two important ones are improving brand awareness and lead generation.

Brand awareness

With a sell-side marketing campaign, you create a landing page that customers interact with.

They may take advantage of a one-day sale or timed shipping offer, both of which help you build brand awareness while also collecting important first-party data about the users who visit your site.

With the right interactive content, users get used to seeing and interacting with your brand, building up meaningful experiences, and developing a positive perception of your brand.

Lead generation

With sell-side, marketing professionals can leave detailed information and tips about each potential lead.

Then, the sales team can look deeper into those leads, potentially creating the opportunity for more conversions thanks to understanding the customer journey.

Users only provide information when they get valuable content. Provide them with that content in an interactive form, and you may improve your lead generation results by two times or more.

Types of Sell-Side Marketing

Sell-side marketing can take a few forms, such as service-oriented websites and transactional eCommerce sites.

For example, a transactional site has the main purpose of selling products to the user, whereas a service-oriented site has the primary goal of building a relationship to sell a service.

Some other types of sell-side marketing might include brand-building websites that only support branding but rarely sell any products or services, and publishers or media sites that are for entertainment or news purposes.

Strategies for Effective Sell-Side Marketing

When you’re marketing to anyone, you need to approach your marketing campaign the right way.

Start by targeting the right audiences.

For example, if you’re selling toys, you probably want to target younger children, their parents, or perhaps grandparents, but not teens or young singles who may not be interested in kid stuff.

The next step is to create compelling messaging.

When you keep your users interested, they’re more likely to continue through your funnel.

For instance, if they are captivated by a free download, they’re more likely to enter their email into your contact page.

Additionally, don’t be scared of A/B testing to see what strategies are or aren’t working.

Side-sell marketing allows you to shift your focus within hours or days instead of weeks or months, so it’s simple to adjust as you go for better results.

Common Mistakes in Sell-Side Marketing and How to Avoid Them

There are several common mistakes businesses make with sell-side marketing.

The first is that some businesses fail to target the right audience.

The second is that they may use outdated tactics to draw in customers or gather their data, leading to problems with the user experience or data collection efforts.

Failing to target the right audience

Failing to target the correct audience is harmful, no matter what kind of marketing campaign you’re running.

When you don’t target the right audience, the people who come to your landing page are more likely to bounce, meaning you won’t have any real data past the first stage of your marketing funnel/side-sell.

Using outdated tactics

Outdated tactics will hurt you in the years to come, especially as Google takes away cookies with Google Analytics 4. You need to switch to gathering first-party data, which is what you can do with your side-sell experience on Ion.

With Ion, you’ll be using advanced tactics to collect organic, first-party user data, which can then be used to implement a better user experience (and get more conversions).

Skipping interactive content

If your marketing campaigns don’t use interactive content, then they’re not doing everything they can do for you. Interactive content improves brand awareness and engagement.

How? It makes users engage with your content, which helps them get to know you better.

In the future, users will recognize your brand more easily, and they’ll be more likely to have a positive perception of your business.

Take Advantage of a Sell-Side Experience

The right sell-side experience can help you get a head start against the competition.

Ready to learn more about how Ion can benefit your business?

Request a demo today, and we’ll help you see Ion sell-side feature in action.