There’s a lot that goes into being an expert at Search Engine Optimization (SEO).
Not only do you have to keep up with the latest best practices, but you also have to analyze data, review potential target keywords, and otherwise ensure the websites you manage are correctly optimized.
Thankfully, there are a ton of tools out there to help you get the job done easily and efficiently.
Here are thirteen of the most essential Google Chrome extensions for SEO professionals.
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1. Google Tag Assistant
Checking Google tags is important for analytics, which is why the search engine has made it super easy to see if yours are working with this free browser extension.
Get a report of errors, troubleshoot issues, and instantly verify your tags in real-time.
In addition, it also connects with Google Analytics and Google Tag Manager for ease of functionality.
Just navigate to a page in Chrome and you can make changes as necessary within the extension.
Plus, it is totally free to download, which is another big plus.
2. SimilarWeb
Analyzing competitor websites and checking current rankings for your pages on the fly is simple thanks to SimilarWeb.
This free Chrome extension allows you to check data on any site, making it easy to see the root source of traffic, geographic popularity, and other key factors.
It is a great addition to your SEO tool arsenal if you want to get tons of information quickly about both your website and others in the same niche.
There’s no limit to the number of pages you can check, which is a definite bonus to all the robust features the extension already offers.
3. Serpstat Website SEO Checker
If you’re looking for a Google Chrome extension that compiles a ton of great search data into one dashboard, then you’ll really like Serpstat Website SEO Checker.
This one provides information on elements like Alexa rank, total number of keywords, on-page parameters, popularity rank, and so much more.
The only downside is that free users are limited to 100 searches per day, while paid users get a thousand.
However, those are pretty considerable numbers if you’re only using the tool to look at data for a page or two at a time.
4. Headline Studio by CoSchedule
Writing content isn’t always as easy as it seems.
Finding the right formula to create a winning headline can sometimes be difficult, which is where Headline Studio by CoSchedule comes in.
This free Google Chrome extension allows you to type or copy in your suggested title, then offers recommendations on how to adjust it for a better ranking.
As a browser extension, it seamlessly integrates with the platforms you’re already posting on.
For example, those like WordPress, Shopify, Wix, and others.
There’s also a paid version that analyzes more data points and offers a more in-depth analysis of your headlines, too.
5. SEO Toolbar by Ahrefs
When it comes to SEO tools, Ahrefs is definitely a name to know.
Their SEO Toolbar is a free extension that offers an on-page optimization report, broken link checker, and a redirect tracer with HTTP headers.
You can also analyze a single page for things like total word count, published and updated dates, title, meta description, and more.
As an Ahrefs paid member, there are additional features such as keyword volume directly in the SERPs and the ability to export reports.
Both the free version and paid option are super robust, providing tons of great data to help with your competitor analysis process and keyword research.
6. MozBar
Of course, you can’t talk about SEO tools without mentioning MozBar.
There’s a reason why over 500,000 people have downloaded this tool, with most utilizing it on a fairly regular basis.
There are just so many features that make optimization research easier and quicker than trying to juggle the same tasks manually.
However, the coolest part about this Google Chrome extension is probably the overlay feature.
With a quick mouse click, you can see all sorts of data like HTML markup, links, metrics, Domain Authority, and so much more.
Plus, the Moz team is always adding new features, which is an excellent bonus.
7. SEOquake
For those who primarily care about keyword density and other content creation metrics, then SEOquake is a great option.
This tool is a bit simpler than some of the others on this list of extensions, but it still packs a mighty punch in terms of functionality.
A real-time diagnosis feature makes it easier to identify and track issues with your own website.
Meanwhile, the so-called SEO Showdown option allows you to quickly compare various optimization parameters on two or more websites to see which one has the better solution.
In short, this is a great plugin that gives you all the additional information needed to make quick decisions and identify appropriate change areas.
8. FindThatLead
Sometimes finding email addresses for guest posting opportunities or lead generation is important.
As an SEO professional, you don’t want to spend hours trying to identify the best person to get in touch with at a particular company.
That’s where FindThatLead’s Google Chrome extension is so handy.
Not only does it seamlessly help you identify the ideal address to message, it can also integrate with other tools you already use like Salesforce, Pipedrive, Zapier, and Hubspot.
9. vidIQ Vision for YouTube
Many people forget that YouTube is essentially one big search engine for video content.
That said, you can help improve your content marketing efforts by using a tool like vidIQ Vision for YouTube.
This free Chrome extension works to give you important metrics data, both for your videos and those of your closest competitors.
Easily spot things like engagement scores and the likelihood of being a featured video or gaining social media traction.
If content and video marketing is your speciality, you’ll definitely want this browser add-on in your tool arsenal.
10. Grammarly
Spelling and grammar matter when it comes to producing content for your website.
The Grammarly browser extension makes it easier to catch tiny mistakes and select better word choices before you publish a blog post or article.
In addition, it works on any page you have open within the browser.
That includes those social media posts, reply emails, eCommerce product descriptions, and so much more.
While it might not be expressly an SEO tool, Grammarly is one that every digital marketer needs access to.
11. Whatsmyserp
Whatsmyserp is a Chrome extension designed to make it easier to do keyword research.
This handy Chrome plugin offers details on search volume, cost-per-click, and more for every single Google search you do in the browser.
Additionally, the tool also gives you a whole list of related keywords to make your job as an SEO professional super simple.
If you find yourself doing quite a bit of keyword research, this is one tool you won’t want to skip.
12. SEO Peek
Have you ever gone to a competitor’s website and wondered how they’re getting such a high position in the SERPs?
SEO Peek makes it super simple to find out.
With a click, you can instantly see ranking factors like the page’s meta description, meta keywords, robot directives, and more.
These are all key factors when you’re doing competitive research for a particular topic.
By knowing these elements, you can size up other pages and get ideas on how to improve your own SEO.
13. Evernote Web Clipper
Sometimes you need to save information, photos, or infographics to refer back to later.
The Evernote Web Clipper allows you to gather this information in one place, making the research phase of your search optimization process faster and more efficient.
We particularly like the ability to take screenshots and collaborate with other team members.
It also adds these clips to your main Evernote files, meaning you can save something on your laptop and access it on your smartphone or tablet later.
14. Meta SEO Inspector
Designed with web admins in mind, Meta SEO Inspector allows web admins to view any website’s metadata and locate errors. The extension provides guidance to fix errors, especially those in Core Web Vitals.
You might want to utilize it to research your competitor’s website features.
Imagine the ease of finding all of your meta tags with a single click.
Meta SEO Inspector’s features include:
- Flags errors, including what’s wrong or missing
- JSON-LD format
- Available in 10 languages — Deutsch, English, Français, Español, Italiano, Polski, Português (Portuguese), русский, українська, 日本語
- Simple copy-and-paste to clipboard
- Reports available to print or export
- Free and updated regularly
15. SEO Minion
Simplify your daily workload with SEO Minion — accomplish six essential chores within one SEO Chrome extension. The only downside is that you must have a Keywords Everywhere Silver, Gold, or Platinum plan.
Cross these jobs off your to-do list:
- Evaluate On-Page SEO concerns on any page, including HTML. You’ll receive alerts and tips to optimize On-Page SEO results.
- Inspect hreflang tags and the linked pages to those tags.
- Review any broken links.
- Replicate Google rankings for multiple locations with no personalization requirements.
- Locate redirects that any URL has utilized.
- Enhance your CTR with SERP Preview feature.
16. Page Load Time
Don’t forget the importance of calculating rankings, including the page load time. Google ranks faster-loading sites above the slower ones. For mobile phone users, faster page loading time is essential.
Time is money for online shopping sites. Retailers are especially vulnerable to customer loss because of slow page loading times.
Page Load Time is a free SEO Chrome extension that displays the time to the right of the web address. Click on the time to receive more detailed information, even redirects.
Don’t forget to check your competitor’s times to ensure your site’s superior performance.
17. Keywords Everywhere
Are you obsessed with keywords? Are your competitors using keywords that you have considered? Keywords Everywhere offers four plans, starting at just $15/year, and it has over 1.6 million users.
It’s a powerful search tool to see keyword rankings — providing search numbers, competition, and CPC.
Ever wonder which keywords the high-traffic websites utilize?
The paid version helps users tailor keywords ideal for their particular businesses.
- Learn the keywords of 20+ websites, including Amazon, eBay, and YouTube.
- Access to the top 10,000 keywords and traffic counts for the included websites.
- Generate Instagram hashtags that work.
- Study the use of long-and-short tail keywords.
Wrap Up
As an SEO professional, there are plenty of elements that go into doing your job correctly.
Whether you’re gathering information for a content piece, handling competitor analysis, or just researching keywords, the Google Chrome extensions we’ve included here can help you accomplish these tasks more easily.
Ready to learn more about the best SEO strategies that work? Start by reading and downloading Rock Content’s On-Page SEO Checklist. Start applying this enriching knowledge to grow your online presence!
