“The reports of my death are greatly exaggerated“, Mark Twain once told a friend. SEO could very well say the same thing.
Multiple experts keep predicting SEO’s demise, but it continues to live on. What’s more, it’s never been more important.
The first organic result on a search engine page has an average click-through rate of over 27%. At the same time, fewer than 1% of users bother with the second page of results.
At the same time, SEO is continually changing. Old tricks such as keyword stuffing and link farms are definitely dead while new trends have come to the fore. Read on to find out the most important SEO trends that will impact your business and audience this year.
Leveraging ChatGPT and AI for Content Creation
Search engines are far more advanced than they were even a few years ago. They don’t just look for the keywords you type in. Instead, they interpret your intent to deliver exactly what you need.
AI takes searches to the next level. It empowers search engines to figure out what people are looking for and deliver it. It can also help your business improve your SEO strategy.
You can use AI-powered tools such as ChatGPT to choose keywords and generate content ideas. ChatGPT can also create headings, subheadings, and meta descriptions. Furthermore, it’s a powerful tool for quickly and effectively analyzing your competition.
AI can also help you create custom product experiences. This lowers your bounce rate, which in turn has a positive impact on your SEO.
Programmatic SEO: Shaping Content Strategies
It used to take a lot of time to create pages for each of your products. Now, thanks to programmatic SEO, the task only takes a few minutes.
Programmatic SEO uses AI to create multiple landing pages simultaneously. This helps you rank well for low-competition keywords and long-tail keywords. Creating multiple pages also builds high-quality backlinks to your site.
As an added benefit, programmatic SEO can also boost your conversion rate. By enabling you to create targeted PPC ads and emails, it improves product experiences and also builds brand loyalty.
Generative AI: Revolutionizing SEO Approaches
Using AI-generated content for blog posts, articles, and e-books will backfire. Your audience will notice. Google considers it to be spam.
At the same time, generative AI is ideal for creating content in response to user prompts. People who want fast answers don’t mind even if a machine is doing the answering. Bing found this when it added ChatGPT to its search engine and saw page visits rise by nearly 16%.
You can use AI-powered chatbots on your site to answer user questions. This improves your conversion rate. It also builds brand loyalty by giving consumers the personalized experience they expect from good brands.
Generative AI can also improve your SEO by identifying brand-related keywords with plenty of search queries but minimal competition. This not only improves organic SEO but also PPC, email, and other marketing strategies.
Bonus Insights: Three Trends to Address in 2024
There’s a lot going on in the world of SEO. The above-mentioned SEO trends are essential to your success. The following ones are good to know about as they’ll likely impact your business in the future.
Voice Search Impact: What You Need to Know
Over 152 million people around the world used Internet voice search to find information online in 2023 alone. About half of Americans use voice search every day.
Voice search should play a key role in your inclusive marketing campaign. One good way to use it is to add conversational keywords to your content. FAQ sections and Q&A sessions are ideal formats.
Visual Search in 2024: A Shopping Revolution
Is your friend wearing a trendy jacket? Did you see a cool shelf in the reception? Visual search makes it easier than ever to snap a pick and find that item online.
This new trend can drive sales for any B2C business owner. Make it easy for people who see your goods to find you and sales will go up.
To start, make sure your images are high-quality. Next, optimize them by adding descriptive titles, file names, and captions. Doing so makes it easy for search engines to pick up your content, so users can find it with ease.
Bing’s Resurgence: Exploring the Comeback
Bing is pretty small. After all, it gets fewer than 3% of local searches. However, it has a lot of potential that you don’t want to ignore.
Google dominates the market, without a doubt. However, Bing is the second most popular search engine in the world. It gets more than one billion searches each month.
What’s more, it’s slowly growing. Microsoft’s Cortana uses it. Its integration with ChatGPT has led to exponential growth over the last year.
SEO for Bing isn’t the same as SEO for Google. Bing puts less priority on social signals and backlinks than Google. It puts a higher priority on multimedia content, local search, and domain age than Google.
Even so, making changes to your SEO strategy can be worth the effort. Bing offers access to a large audience. The competition isn’t as fierce as on Google, making it ideal for new businesses with a limited budget.
Now that you’re aware of SEO trends for the coming year, it’s time to make an action plan.
While each strategy is different, they have something in common. They require top-tier content in order to reach their full potential.
WriterAccess can provide you with scaled content that will attract humans and search engines alike. We have a team of over 10,000 vetted, experienced writers. Our AI tools will match you with the right one and provide content optimization scoring.
Check out our free trial to find out why businesses from all industries team up with us. We can help you not only reach but surpass your SEO goals this year.
