Survival through disruption

    News organizations have to disrupt newsrooms to survive. At least, that’s the stance three authors are taking in their Nieman Reports article.

    They give examples of two so-called classic disruptors: the Huffington Post and BuzzFeed.

    The article’s authors – Clayton M. Christensen, David Skok, and James Allworth – write that these sites started as news aggregators, but then transformed into generators. After all, the Huffington Post did win a Pulitzer Prize.

    Both news organizations perfectly fit disruption theory, argue the authors, where “new entrants to a field establish a foothold at the low end and move up the value network… Once established at the market’s low end, the disruptors – by producing low-cost, personalized and, increasingly, original content – move into the space previously held by the incumbents.”

    The authors suggest that all news organizations should disrupt their newsrooms in order to remain relevant in an ever-changing digital world. They offer these words of advice:

    • Figure out what audiences value,
    • “Exploit other aspects of the value network to increase revenues and drive innovation,” and
    • Consider that your organization’s culture and capabilities may need to change

    For the last point, they offer Forbes as an example. We recently wrote a blog post outlining the way Forbes is changing to stay relevant in the digital age.

    Our thoughts on all this?

    That’s what liveblogging is all about. Rock Content provides the platform for news organizations to deliver extensive content on a whole range of subjects quickly and that’s what customers want – the news when it happens, as it happens.

    Newsrooms need to embrace rather than reject these new technologies that enhance storytelling to give the news to customers how they want it.

    Check out our other post about this Nieman Reports article here: Disrupting the newsroom… in 1925

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