How To Survive A Drop In Organic Searches Because Of Google’s Algorithm Change?

Updated: May 11, 2023
survive drop organic search

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It’s safe to say that Google is an integrated part of our everyday lives. They’ve solidified their place in the world especially considering they possess over 86% share of the search engine market. Google is a force to be reckoned with, and it’s unusual to think about what the world would be without it. 

Recently, the search engine launched its long-awaited May 2022 core update on May 25, 2022, and the update officially finished rolling out on June 9, 2022. Since Google is the largest source of help for customers to discover your business website, it’s only natural to be concerned about these changes and how they will impact you. 

If you want to learn more about the changes to Google’s algorithm, rest assured that we have you covered. Here’s what you need to know about the newest Google Core update and how to avoid a decline in your website’s ranking. 

    What Is This Google Core Update?

    When Google states that it will be making changes to its algorithm or any other core updates, there is one crucial thing to keep in mind. Their goal as a search engine is to enhance their user experience; not the experience users have with your website. 

    In their official statement about the May core update, Google explained that it was “designed to increase the overall relevancy of our search results and make them more helpful and useful for everyone.” 

    In simple terms, core updates are Google’s way of improving search results’ overall quality and relevance. When these core updates happen, it is not to one specific website. Yet, for the sake of your business, you should be aware of these updates as they may produce changes to the performance of your website. 

    What Changed?

    Since core updates exist to improve search functionality and keep up with the ever-evolving web environment, it is essential to know what changed.

    Google’s broad algorithm change affects ranking search results based on a website’s indexed web pages. Upon the initial transition, websites saw high volatility in Google search results, which has since leveled off. 

    Why Websites Are Seeing Their Ranking Declining 

    The main reason websites are seeing their ranking decline is because Google is reassessing the pages on your website. Google noted that some websites could see drops or gains in their overall rankings. 

    For instance, if your website featured web pages that once ranked high for specific keywords, this core update could cause those same pages to rank lower, which could affect the ranking of your website in the search results overall. 

    In cases outside of core updates, violations of Google’s webmaster guidelines are the only reason for a change or algorithmic action that causes a change to your website. Again, although these core updates don’t target specific websites or pages, understanding how to curb any negative impacts can be beneficial. 

    According to the Search Engine Journal, there’s a suspicion that AI-generated content suffered a bigger impact in this new update, but there’s no official statement from Google supporting this, however. 

    How to Avoid That to Your Website

    According to Google’s Search Central Blog, it is vital to note that even if your website experiences a drop in ranking, there may be nothing you can fix to improve your search engine results ranking immediately. 

    The best advice to avoid declining your website ranking is to produce the best possible content based on your target audience and keywords. Also, be very aware of how making changes to your website could further affect you because you could be making changes to the wrong thing. 

    While your business can’t stop Google’s algorithm change, you can make sure to produce the best content possible and market it effectively. If you’re ready to take your blog content to the next level, reach out to our dedicated team to learn more about how we can help.


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