September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers.
Content Marketing World is the largest gathering of content marketing professionals in the world. It’s got something for everyone, no matter how long you’ve been in the business. If you’ve attended the event before, it can feel like a school reunion, meeting up with old friends and colleagues.
If this year will be your first, don’t be daunted by your freshman status. It’s pretty much a guarantee that you’ll learn things you’ve never thought of before and increase your network with some of the best and brightest in the content marketing industry.
Here at Rock Content, we’re excited to be attending this year’s Content Marketing World as Silver Sponsors. There are countless reasons why content marketers and marketing folks in general should attend the event, but here are our Top Three:
1) The speakers are the best in the business
This year’s Content Marketing World will include over 120 sessions and workshops led by some of the most influential brand marketers from around the world. Topics cover a wide range so whether you’re interested in high-level content strategy, or you want to get into the nitty gritty of a specific topic, you’ll be able to find sessions that meet your needs.
If you’re a content novice and just starting out, you can check out the Content Marketing 101 session being led by Healther Pemberton Levy from Gartner and JP Medved from Capterra. @heathrpemberton @rizzlejpizzle
If you’ve been in the business for longer than you’d like to admit, there are sessions to help you keep up-to-date on the latest tools and technology. For example, Peg Miller from B2B Marketing Academy, Lauren Lock-Paddon of Survey Monkey, and Srinivasa Raghavan, Founder of Animaker, will be giving advice on what you need in order to create an optimal content marketing technology stack. @pegmiller @techvalidate @rs_raghavan
Among the 225 speakers, some of the many notable speakers who’ll be attending include:
- Lee Odden, CEO of TopRank Marketing, author of Optimize, and publisher of Top Rank’s Online Marketing Blog, which ranked #1 3 times by Content Marketing Institute. @leeodden
- Actor Joseph Gordon-Levitt, founder and director of hitRECord, an open collaborative production that creates and develops art and media using content uploaded to their website by contributors. @hitRECordJoe
- Casey Neistat, an American film director, producer, developer, and creator of popular YouTube videos. Neistat’s technology company, Beme, was acquired by CNN so now Neistat is helping CNN build out a new digital network. @CaseyNeistat
- Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016.@lindaboff
2) The energy will pump new life into your content marketing blood
In 2016, 3,600 marketers from over 50 countries attended Content Marketing World – this year they expect more than 4,000 attendees! That’s a whole lot of content marketing love.
Rock Content has attended Content Marketing World in the past, and one of the biggest things we think makes this event so unique and addictive is the energy that’s present throughout the entire conference. Being surrounded by so many other content marketers all wanting to learn and exchange ideas will inspire you in a way that words cannot do justice.
Christoph Trappe is Rock Content’s Vice President of Content Marketing Strategy and will be attending this year’s Content Marketing World. He’s been a past presenter and attended the event many times. Here’s what he has to say:
“It’ll be my fourth year at Content Marketing World and I always look forward to reconnecting with old content marketing friends and meeting new ones. It’s always great to compare notes and learn from each other.
I would highly recommend that everyone participate in the #cmworld hashtag on Twitter and connects with others online and off-line at the conference.”
3) Demos of the latest and greatest marketing technologies
The marketing technology landscape is always rapidly evolving, with hundreds of different software technologies offering products and services in an ever-increasing number of categories.
With so many choices, it’s essential for content marketers to have a clear understanding of which technologies are most fundamental to their business goals, and to understand how technology can help them positively affect their business.
Over 550 companies from all industries are expected to be in attendance this year at Content Marketing World, and over 90 vendors will have their technologies on display. So what better way to figure out which technologies are best for your business than to give them a try all in one place?
At the Rock Content booth, we’ll have a number of activities for attendees to explore.
Just last month, Rock Content Visually announced a new service that’s now being offered – custom photography. Brands can now work directly with world class photographers to produce custom photography. The great thing about custom photography is that it’s more customizable than stock photos, and also more cost effective than what’s typically involved in a traditional photo shoot.
One of Rock Content Visually’s photographers, Kevin Inthavong, will be in attendance at Content Marketing World. He’s worked with some of the biggest brands in content marketing, including Nike, Adidas, and Live Nation. Throughout the conference at the Rock Content booth, he’ll be taking professional headshots for any attendees looking to upgrade their photos – free of charge.
Christoph Trappe will also be attending and presenting at the Rock Content booth. Christoph has won many awards throughout his career and is a globally recognized content expert. He’s helped businesses and organizations in the Americas develop and implement strategic content plans and practices by combining efficient workflows, content marketers’ skills and useful technologies. He’ll be giving talks on content strategy and workflow management at the Rock Content booth throughout the conference. Christoph will also be providing complimentary 1:1 content strategy consultations, so be sure to sign up for a session or contact him directly at [email protected].
So that wraps up our Top Three reasons why we think Content Marketing World is worth your time and budget. And if you’re looking to figure out how to justify the ROI on this spend to your manager, it might be worthwhile checking out the ROI sessions at the event, too.