Many content creation platforms offer editorial services for their clients, which provide copyediting and proofreading for content orders placed in the system. Since these services usually constitute an extra charge, it’s worth considering both the pros and cons of using editorial services.
Pros
1. For busy content marketers, having someone go through finished content and ensure that it’s ready for publication is invaluable. Once an order has been edited, all the content marketer has to do is read it through to make sure that the final product is what they envisioned, and voilà! Ready for the internet!
2. Editorial services help to ensure that your site content doesn’t look amateurish or unpolished. You want to make sure that all the i’s are dotted and the t’s are crossed before publication, and a WriterAccess editor can be of assistance with that.
Cons
1. If your content brief included instructions to the writer to use a certain unique style, that can be undone during the editorial phase. Editors are looking for punctuation and grammatical errors, and if a certain unpolished approach was your intent, that could be edited right out. On a similar note, the personality of the piece can be lost. Many editors also copyedit, which can compromise the tone of the piece and leave you with lackluster content.
2. Your order won’t be ready as quickly. Once the order is submitted by the writer, you’ll still have to wait longer for the editor to finish with it. So your writer deadline can be misleading if you still need to wait for an editor.
You may want to use an editor for some of your orders but not all of. Luckily, WriterAccess makes it easy for you to decide that when you place your order.
