In just a few short months, large-language AI models have gone from not even being on anyone’s radar to being one of the hottest topics of conversation out there. They’re also already changing how people conduct research, approach content creation, and more.
ChatGPT is easily the option grabbing the most headlines right now, thanks to its incredible ability to carry out surprisingly human-like conversations about nearly any topic. But alternatives like the new AI-powered version of Bing Search and Google Bard have also been making a few waves.
Now a new player has entered the collective AI conversation – Auto-GPT. But what is Auto-GPT all about, what makes it different, and what do savvy marketers need to know about it to stay ahead of the game?
Auto-GPT: What Is It and How Is It Different from ChatGPT?
If you’ve spent much time using large language models (LLM) like ChatGPT, you’re also aware of their biggest collective drawback. As human as ChatGPT can sound when it’s answering a question or presenting a solution to a specific problem, it’s not yet capable of moving on to the next task on its own.
To continue a ChatGPT interaction, it’s up to you to prompt it on what to do next. You need to ask it to elaborate on the current topic, pose another question, or otherwise tell it what the next step is, even when it should be obvious.
That’s precisely how Auto-GPT – an example of strong AI versus weak AI – is different. Instead of waiting for a human user to prompt it on what’s next in a sequence with multiple steps, Auto-GPT can generate its own prompts and act accordingly, effectively creating an action loop. The program is capable of continuing this way until the task is completed.
Auto-GPT can also search the web for new information to consider when completing a task, while ChatGPT is limited to what it’s already been taught. This makes Auto-GPT more similar to the new Bing Search, which leverages GPT-4 technology to convey information and execute commands.
Although Auto-GPT is based on the same technology as ChatGPT, it’s not an OpenAI product. It’s an open-source application available to anyone on GitHub, although interested users should be prepared to configure it first.
What Is Auto-GPT Capable Of?
ChatGPT is fantastic at many tasks, including writing code, designing software, and programming. However, its inability to handle complex multi-step tasks limits it to shorter, simpler applications.
Auto-GPT, on the other hand, can do things like develop and program various applications from beginning to end. Thanks to its range and capabilities, you can also potentially use it to:
- Perform complex market research
- Find, compile, and organize information
- Brainstorm and outline business plans, advertising strategies, and more
- Build websites
- Debug code
- Write emails
What Are the Drawbacks of Auto-GPT?
Like ChatGPT and similar programs, Auto-GPT definitely has the ability to be helpful to professionals of all types. However, it’s far from perfect and comes attached to certain drawbacks. Here are some examples to consider.
- Users have encountered instances where Auto-GPT approached tasks in ways that were unexpected, unpredictable, or undesirable
- Since developers configured Auto-GPT using the same language models as ChatGPT, it can produce the same inaccuracies and make mistakes.
- Auto-GPT often struggles to recall past completed tasks when attempting to tackle new ones.
And, as efficient as AI-powered programs can be at some things, they don’t excel as well at others. For example, an AI program cannot empathize with a human being or speak from genuine, hands-on human experience the way a person can.
For this reason, no AI program – even one as efficient as Auto-GPT – will ever be able to replace human beings. And, of course, it’s essential that human experts fully participate in any tasks assigned to AI tools to ensure accuracy and correctness.
What Does Auto-GPT Mean for Marketers?
Digital marketers, content writers, and other professionals don’t need to worry about Auto-GPT or any other AI program replacing them or rendering them obsolete, as the programs cannot duplicate human originality.
However, Auto-GPT could be a helpful tool that makes it easier for marketers to streamline workflows and complete projects. Research, organization, coding, and similar tasks can be completed more quickly. Meanwhile, team members can focus on tasks that absolutely require human creativity, originality, and experience.
Ultimately, AI technology is rapidly evolving, and there’s no telling where the industry could be even a few short months from now. However, even the best AI solutions will always require a human mind behind the wheel.
Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!
