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What Every Marketer Should Know About SEO vs Google Ads

Getting your business’s website seen is half the battle when you’re looking to attract customers and build an audien(...)

Shannon Hilson

May 22, 22 | 7 min read

Choosing just the right marketing tools to promote your products and services is never easy, especially in an ever-chang(...)

Shannon Hilson

Jan 24, 22 | 9 min read

Creating parameters that define when your ads are shown is a key component of ad spend management. In addition, it ensur(...)

Antonio Tinoco

Aug 10, 21 | 6 min read

Google Shopping Ads can be an effective option for boosting visibility and attracting paying customers. Here’s what ma(...)

Shannon Hilson

Jul 8, 24 | 5 min read

Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)

Guilherme Rezende

Mar 2, 23 | 3 min read

For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Am(...)

Fernanda Donnini

Dec 28, 22 | 5 min read

Google Analytics is a very important tool for marketers and SEO professionals. However, if you still use Universal Analy(...)

Ivan de Souza

Mar 29, 22 | 5 min read

One crucial factor in a business’s bottom line is its ability to reach potential customers right when they’re ready (...)

Shannon Hilson

Feb 9, 22 | 7 min read

Explore the implications of Instagram's new non-skippable ads, or "ad breaks," which require users to watch ads before c(...)

Guilherme Rezende

Jun 19, 24 | 6 min read