How to optimize your content strategy with a competitive analysis

It doesn’t matter if you’re starting from scratch or optimizing an existing content strategy: knowing, understanding, and following what your competitors do is essential to making decisions that really deliver results for your company. And it’s important to note: we’re not talking about copying content that your competitors produce. The idea here is to make […]

Customer Experience (CX): how to deliver the best experience possible to your clients

Did you ever think about how each person really feels when they come into contact with your brand? More than just the mechanic act of browsing and buying? Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years.  If you want that same power to attract, […]

Returning visitors: how to generate a loyal public to your blog

In Digital Marketing, any content strategy includes great efforts to attract an audience to a blog. As important as that is, valuing returning visitors can be even better. This metric helps to understand how many users have returned to the blog after a first visit. This behavior indicates a possible interest in what they saw. Generating this recurring interest […]

Consumer 4.0: Is your business ready for this new generation of customers?

Consumer 4.0 is the result of the resources they have. This profile has quite specific characteristics based on a high level of demand and easy access to information. Nowadays, it’s not enough to simply sell an interesting product. It’s essential to engage consumers by using the right means and developing the right platforms to attract them. […]

Virtual Events: a step-by-step guide on how to host a successful live session

Virtual events are live experiences that have become a growing trend in recent years.  Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. There are several types of virtual events suited to a variety of marketing strategies. From live blogging to webinars, there is always an audience interested […]

Live reporting guide: how to cover news in real-time

Over the last few decades, ongoing technological development has radically altered people’s consumption habits.  We are not only talking about how modern consumers buy their products, but also how this public acquires information on the most diverse topics.  In response to the increasing demand from the audience, digital content production has grown in all sectors. […]

Live Streaming: the ultimate guide to the successful production of digital content

We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide. The introduction of new channels, such as social networks and blogs, allows businesses […]

How interactive content will increase your visitor’s time on page

The efficiency of Digital Marketing strategies in different industries has considerably increased the struggle for space on the Internet. Always seeking to optimize the consumers’ experience, bringing them closer to the brand, marketers have to invest in accurate techniques to overcome the competition. To monitor, evaluate, and optimize any strategy, it’s essential to track some metrics, such as […]

Interactive vs. Static Content: which one is better for your digital strategy?

Have you ever stopped to think about how much content is available online today?  There are movies, series, books, videos, gifs, texts, infographics, quizzes. In this myriad of options, who wins the interactive vs. static content contest? Spoiler: the odds are on the interactive content’s side. But let’s not get ahead of ourselves. In the article to come, […]