Strengthen the value and increase the ROI of your live events
Producing high-quality events requires marketers to consider not only the event content and audience participation but also pre-event activities. We believe the lead-up to an event can be just as engaging as the event itself by using online quizzes and assessments made in , our interactive experience platform.
Encourage engagement and genuine attendee participation
Use to give attendees the opportunity to digitally engage and participate during your events by tracking trending topics, sharing their opinions, engaging with live tools, polls, quizzes and posting user-generated content. Meet your audience where they are and provide them with all the tools they need to be an active participant in your event—whether they’re remote or experiencing your event in person.
Audiences expect access to post-event resources, forums, and highlights. With you can easily create a centralized hub for slides and presentation notes, including a forum and additional resources for the participants. Here, you’ll retain attendee interest, gather feedback data, and strengthen the bond between prospects and your brand long after the event is over (and generating interest in the next one!)
”What’s so great about the Ion platform is that we can now create campaigns in a matter of minutes by setting up A/B tests. We can always ensure the best possible outcome of a campaign.”
Rolf Inge Holden, Global Marketing Specialist
“We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.”
Drew Bailey, Content Manager at FedEx
“Our customers were looking for alternatives to white papers or research reports—creating interactive tools allows us to build a meaty piece of content that helps convert at the awareness and consideration stages of the buyers’ journey.”
Jessie Coan, VP of Marketing at Aberdeen Group
Ready to get started?
Is your organization looking for a complete marketing solution? With Rock Content’s products and services, your team can turn your most ambitious content goals into reality. Let’s chat.