Have you ever thought about using interactive content to engage more with your audience? Those in the business can see a lot of value in a home sale calculator if your brand offers one.
The real estate market is expanding on the internet thanks to the potential for growth and reaching the exact audience you need. Several media channels can be used, as well as approaches that involve promoted content in this field.
One of which you may never have thought about using: a home sale calculator. Such interactive media can help your audience and strengthen your brand’s appeal within its market. After all, you’re helping them figure out important values so they can make good sales.
- What is a home sale calculator?
- How to use one on your website?
- How to make a home sale calculator without coding?
- Why is so important to work with interactive media?
What is a home sale calculator?
A home sale calculator is able to help someone figure out how much they will make in this transaction. It usually considers the costs associated with the sale as well as the net proceeds that they can objectively earn. This information is vital to consider the viability of a real estate sale.
This solution would most likely consider the home sale price and the real estate agent fees, prep work value, any concessions, and even hypothetical repair costs to generate its results. The best tools are those that are available online, without the need to install any apps or services.
One of the many wonderful things about the internet and technology is the ability to find the right tools we need for the job. Since such a calculator can help a salesperson greatly, they will probably think highly of the company or brand that created and shared it.
As you know, many aspects influence the costs of selling real estate, especially the average agents’ commission. We can sum up these costs:
- repairs needed to sell the house without defects;
- home staging to getting the property ready for buyers;
- seller concessions to pay for costs on buyers behalf;
- homeownership and overlap costs;
- closing costs, such as title, escrow, and transfer taxes;
- mortgage payoff amount.
The home sale calculators work whit this input information to generate a real expectative of sale profit. This is advantageous for your marketing strategy because, when consumers get the numeric result, it leads them to contact your company sales team.
Furthermore, these tools allow customers to compare what they could earn considering the commission from different agents.
How to use one on your website?
As with any other types of interactive media, they are most valuable when they are made available on your website. That way, you can attract potential consumers to your business and engage with them continuously until they convert.
A home sale calculator is the perfect type of content you can offer in exchange for valuable information to have new leads entering your sales funnel. Then, you can use this data to generate the right content and offers to drive them to conversion.
You can create a landing page focused on this calculator in which the offer is well explained and your audience can input their information to obtain the solution. Then, use the landing page link to promote it in your media channels.
In order to really provide value to your potential customers and your own strategy, a home sale calculator needs the following features.
Precision of values
A calculator cannot give half-answers. Whoever uses yours probably needs objective information to run their business. Because of that, you need to make sure your solution is precise and works well.
This means double-checking on the logic behind your calculator. This is the most complex part of the work, as it involves squashing glitches and bugs that might negatively influence your results. Prefer to use a good builder tool to create your calculator without those risks.
Ease of use
Your target audience probably doesn’t have the time or energy to dedicate themselves to properly learn how to use a new and complex tool. Demand piles up too fast for that to be a possibility except when absolutely necessary — and this isn’t the case.
As well as being useful, a good home sale calculator needs to be easy to use. That doesn’t mean being simple or limited. Put yourself in the shoes of your user and think of ways to optimize the path they need to take to obtain the information they need.
Proper promotion
You can create the best home sale calculator ever but without proper promotion, it might as well not exist. Your landing page can be found through Google searches if it’s well optimized but that shouldn’t be your only possible avenue of entry.
Instead, dedicate some time to create a proper promotion strategy for your interactive content. Consider your target audience, the channels your business is in, and the best way to convey your message.
How to make a home sale calculator without coding?
If you want to start using calculators as part of your marketing strategy, you must know about ION Interactive. This platform allows you to create a successful and code-free home sale calculator. The QuickStart Cloud is ION’s built-in collection of prefabricated interactive experience templates that can be branded, customized, and launched without development — many in under an hour.
With the ION Interactive platform, you create attractive and memorable content from over 1,500 available combinations of data-driven logic. This means that you have infinite possibilities to build good interactive content and can drive profit without worrying about codes.
Another plus of ION is that you can utilize your existing team — and existing content — to create interactive experiences that will drive results. Next, we sum up some kinds of calculators you can build with ION.
Embedded ROI calculator
Do you want to drive home your value? Plug this Embedded Return On Investment (ROI) calculator into any existing web page as the foundation of a compelling and useful interactive experience. “Out of the box”, this Quick Start calculates the ROI of pay-per-click online advertising. But with a bit of tweaking, it could do a variety of other calculations.
Embedded Savings calculator
Products are often offered at a discount when purchased in bulk. This QuickStart will get you up and running in no time with a calculator for visitors to see how much they can save. It’s a useful way to illustrate the value and encourage higher quantity purchasing. This experience is designed to dynamically resize for any devices and is great for embedding into an existing page or website.
BMI calculator with Image Rotator
Use this Quick Start in healthcare, insurance, and educational campaigns to help visitors better understand their body fat by giving them instant feedback. All they have to do is enter their height, weight, and gender. Within this interactive experience, visitors are then given options to contact or to subscribe through calls-to-action.
Why is so important to work with interactive media?
An interactive experience can be highly beneficial to your business. If you’re looking to positively affect your target audience, this is a pretty valuable solution to offer. However, interactive media also have several benefits that go beyond the real estate field.
Here are the top reasons to work with interactive media on your website.
High engagement potential
With so much competition for your customer’s attention, your business needs the right tools to set itself apart. The best way to do that is to actually provide value to their needs and desires.
Think of a person who’s looking to sell a house and has no idea how taxes and commissions work. If they see an offer for a home sale calculator that promises to fix that problem, they will absolutely engage with the business that created it — and share it with others who will do the same.
Relevant data collection
The more valuable data you have on potential customers, the more strategic your sales approach can be. Offering interactive media on a landing page can do that for your business.
You can deduce a lot about a client by looking at the content they choose to engage with. If they choose a piece of interactive media like a home sale calculator, you can understand there’s a need for a professional approach to how they deal with such calculations. Very few other types of content can do that.
Great potential for customization
A home sale calculator is a pretty specific tool, isn’t it? It can appeal to a likewise specific need, which is highly valuable to a business that aims to positively affect an audience.
Working with interactive media allows for such customization. You can create anything your potential customer needs by simply arranging the right fields and values while making them work together.
How convinced are you of the value of providing a home sale calculator to your audience? As you can see, like any other piece of interactive content, this solution can help your business reach the right people for your strategy while offering exactly what they need. This will be essential to positioning your brand as their partner.
Would you like to learn more about this type of offer? Then check out our blog post on why you should be investing in interactive content right now.
Start creating interactive content with Ion and increase your marketing results!
Start creating interactive content with Ion and increase your marketing results!
