Email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the U.S. population has email accounts.
Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the work. Artificial intelligence enables companies to segment users and personalize email marketing campaigns. AI can also send automated email messages in response to customer actions.
Research shows that AI usage in email marketing boosts revenue by 41 percent. Furthermore, AI increases open and click-through rates. It also reduces the likelihood that promotional email will wind up in the “spam” folder.
Even so, adding AI-powered tools to your email marketing plan isn’t going to automatically yield the desired results. You must understand what tools work best in your industry. You also need to know what tasks you should automate.
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Understanding AI in Email Marketing
AI can write your email subject lines. It can time your campaign to send messages at an hour when people are most likely to open and read them.
Furthermore, AI can sort through and update email subscriber information. This raises the email delivery rate for your campaign. It also prevents messages from being identified as “spam” by email filters.
Personalization and Segmentation With AI
AI can split campaigns into multiple sub-campaigns. This enables you to hyper-personalize your email marketing for optimal results. You can send promotional messages based on user age, gender, ethnic background, geographic location, behavior, and other criteria.
AI is also great at making product recommendations for customers. It can analyze user information much faster than a human. It sees what people have browsed or bought in the past and what they want right now. This information enables you to meet consumer needs while boosting your bottom line.
AI-Driven Email Content Optimization
AI can analyze email engagement. It enables you to see which words, subjects, and offers are most attractive to your target audience.
Some businesses also use AI to actually write their email content. However, such content lacks emotions that boost consumer trust and drives sales. That’s why companies that want optimal content use platforms such as WriterAccess to combine human-created content with AI-powered tools.
Automated Email Campaigns with AI
There are many good reasons to use AI in email marketing. You could use it to create triggered emails and drip campaigns. It can personalize your campaign for optimal results. You can reach consumers at each stage of their journey.
How should you get started? First, take a closer look at your existing email campaign. What are its weak spots? What is slipping through the cracks?
It’s also a good idea to look at your strong points. You can build on them to boost your success rate.
It takes time to learn how to use AI-based tools. You don’t want to try to integrate too many at once. You’ll need to establish specific goals before you pick the tools that work best for your company.
Take your budget into account as well. Costs vary depending on which platforms and tools you use.
AI Email Marketing Tools
There are plenty of great tools for AI-based email marketing. However, some stand out from the pack for several reasons. Here are five particularly noteworthy options to consider.
If you’re new to AI in email marketing, check out SendGrid’s free plan. This tool can help you send and track messages in addition to analyzing your current campaign. It also offers sign-up forms and email templates.
SeventhSense is an AI tool that helps you optimize messages for each subscriber. It also ensures email is delivered to each person at the right time of day. This tool can help improve your open and click-through rates.
You can use Customer.io for both email and SMS campaigns. It uses data to help personalize promotional and transactional messages as well as newsletters. Furthermore, Customer.io times email delivery to boost ROI.
Drift isn’t cheap but offers great value for your money. It personalizes messages and all other consumer conversations. It can also purge your email list to keep it up to date.
WriterAccess is a freelance writing platform, but it also has some effective AI tools that can aid your email marketing efforts. The AI Content Wizard, for example, will analyze the customer domain, audience, competitors, and keywords and run a gap analysis to propose themes and ideas that match perfectly the audience and business strategy, exploring the best content opportunities for maximum ROI.
AI Analytics and Performance Tracking
AI isn’t only for creating and sending email. You can also use it to conduct A/B testing and identify the most effective email marketing strategies. AI can recognize the words, offers, and even color schemes that are most appealing to any group of subscribers.
Additionally, AI can analyze an email marketing campaign in progress, help you see who visits your site, what they look at, and more. It enables you to see which email messages generate more sales or produce the most profit.
It can also help you compare different types of messages. For instance, you could see how your newsletters perform in comparison to flash sale notifications. You can find out if a discount coupon is more effective than a BOGO offer.
At the same time, not everything can be automated. The human touch also plays an essential role in a successful email marketing campaign.
WriterAccess offers the best of both worlds. It provides access to seasoned freelance writers and AI-powered tools to assist you in selecting the best themes, writers, and content types. Try out our 14-day free trial offer to discover how WriterAccess can help you achieve your email marketing goals.