Alessandro Alessio

3 Times Brands Used Discord for Branding And To Engage Communities

Discord branding is a concept that is gaining a lot of attention these days. Right now, many brands are using Discord to(...)

Alessandro Alessio

Jul 4, 22 | 4 min read

The Best Content Types For LinkedIn, According To A New Study

If you’re a LinkedIn user, you have probably seen a “you can’t post that on LinkedIn” message sometime. Well, Li(...)

Alessandro Alessio

Jun 9, 22 | 3 min read

The Retention Game Is Changing: TikTok Bets On Gaming

How can a company that already has millions of active users go even further to reach new audiences and not fall into a m(...)

Alessandro Alessio

May 26, 22 | 2 min read

NFTs Are Coming To Instagram And That’s A Great Opportunity For Content Creators

If something is trending, Instagram will find a way to bring it to the platform. We all know this game, so it was a matt(...)

Alessandro Alessio

May 12, 22 | 3 min read

Instagram Changes Its Ranking Algorithm To Benefit Original Content

The year is 2022 and the world is placed in the middle of a war between platforms. The main reasons for this? Attention,(...)

Alessandro Alessio

Apr 26, 22 | 4 min read

Netflix On Videogames And Epic Games On Streaming. Why Is Diverse Content Important Today?

For the last decades, the entertainment industry was divided into segments. We had great movie companies, huge music lab(...)

Alessandro Alessio

Mar 10, 22 | 4 min read

How Can You Promote a Shopping Experience On Social? Learn From These Successful Brands

A lot has changed since the beginning of 2020, especially after the initial lockdown in many countries around the world.(...)

Alessandro Alessio

Jan 12, 22 | 6 min read

Smaller, Yet Better: TikTok’s Creators With Mid-level Reach Are Showing More Results For Brands Partnerships

Working with big influencers is not a guarantee for great results. In fact, it can be better for your brand to think abo(...)

Alessandro Alessio

Nov 5, 21 | 5 min read