How to Build Social Media Personas for Your Business
Social media personas can help your brand more authentically reach your targeted audience. (...)
Barbara von der Osten
Barbara von der Osten
Barbara is one of our WriterAccess talents. Find good writers like her on www.writeraccess.com/trial
Barbara von der Osten is a freelance web content writer who values content as a way to inform, educate and entertain (but not always all three at the same time!)
She enjoys writing in a conversational tone as if having a one-on-one conversation with each reader, covering complicated topics in business, law, marketing, travel, health, and more.
Barbara is also part of a new 3-D animation studio and its online courses, offering her creativity, copywriting, and paralegal services wherever needed.
Prior to freelance writing full-time, Barbara spent several years working in corporate, legal, government, nonprofit, and small business environments.
When not writing or learning something new, Barbara enjoys reading travel memoirs, hiking, scuba diving, and being molded into a cat person by her rescue kittens Spyro and Saga.
Find good writers like Barbara on www.writeraccess.com/trial
134 Posts published
Barbara von der Osten
Why Aren’t you Using these 5 LinkedIn Tools to Boost your Sales?
LinkedIn provides you with access to more potential prospects today than ever before.(...)
Barbara von der Osten
Reach More Customers by Focusing on Empathetic Marketing
Empathetic marketing allows you to humanize your brand and show customers you understand their needs and wants.(...)
Barbara von der Osten
Can Log File Analysis Help You Improve Website SEO?
Log file analysis is a helpful way to gain insights into how your website is crawled and indexed by search engines.(...)
Barbara von der Osten
Why Your Business Needs a Brand Purpose and How to Create One
Your authentic brand purpose identifies your why, how, and what for your business, attracting more customers and buildin(...)
Barbara von der Osten
How to Achieve a Good Bounce Rate with Interactive Content
Engaging your website visitors with interactive content can lead to a lower bounce rate and higher conversions.(...)
Barbara von der Osten
Social Media Marketing Jobs that are on the rise
Jobs in social media marketing are on the rise. Understand their roles in a company and their average salaries in this b(...)
Barbara von der Osten
15 Best A/B Testing Tools that You Should be Using in 2022
Conversion is paramount to the success of your business. With insightful A/B testing tools, you can optimize your digita(...)
Barbara von der Osten
Discover Your Content Needs with a Content Matrix
A content matrix is a framework that allows you to understand gaps in your content marketing strategy. (...)
Barbara von der Osten